Buzz Marketing for Technology
JUNE 10, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI.
Buzz Marketing for Technology
MAY 28, 2014
Disconnected and unable to adequately track and optimize media spend, marketing organizations struggle with lead velocity, mixed data quality and a lack of ability to attribute results back to the source or measure ROI. Close the Loop” to garner actionable insights that can be applied to optimize media campaigns and marketing programs.
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Buzz Marketing for Technology
JUNE 30, 2010
Many marketers focus their efforts on the customer acquisition angle which has the benefit of measurability and thus the accountability for ROI. Social Customer Support delivers Strong ROI In a recent poll by the TSIA of firms. Send this page to Print Friendly. Email this to a friend?
Buzz Marketing for Technology
JULY 14, 2010
Well its summertime, a time when we turn down the volume of campaigns and look at the business impact we were able to drive. Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales. It’s my favorite time of year to reassess based on our stated strategy and tweak our tactics to match. Not really. No related posts.
Buzz Marketing for Technology
SEPTEMBER 27, 2011
Now more than ever marketers are asked to achieve increased performance (usually this quarter), prove ROI, and demonstrate how a throng of marketing activities generate sales. The parallels between the almost ten year old book and the experience of marketing in today’s digital world didn’t escape me.
Buzz Marketing for Technology
SEPTEMBER 22, 2010
It’s your most pure form of customer advocacy and lot easier and cheaper to save an existing customer than it is to do constant marketing campaigns to get new, ambivalent customer to sign up with your company! Related posts: Social Customer Support delivers Strong ROI In a recent poll by the TSIA of firms. Bravo AT&T! Tweet This!
Buzz Marketing for Technology
SEPTEMBER 23, 2008
No doubt very useful and very powerful when they come together (I read this as an agency mixed with a lead nurturing platform that can track ROI!). Not only do they build cool marketing campaigns but they can connect to your sales process. Romi was also a speaker on Agency 2.0 on how should agencies of the future be organized.
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