The Realtime Report

JULY 11, 2012

The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social). YouTube has a series of short films about the collection.

Campaign 189

Campaign Platform Social Media Microblogging 189

agora pulse

JUNE 9, 2020

This makes them ideal for the retail, and food and beverage sectors. Advertisers can select a campaign type that optimizes Promoted Pins for specific consumer actions rather than just clicks. The campaign resulted in a meaningful brand lift for the company and its products. Pinterest for Retail. Promoted Videos.

Engagement 138

Engagement Retail Case Study How To 138

The Realtime Report

SEPTEMBER 5, 2012

The new ad campaign begins a month before the brand’s new high-end collection – called StudioLux Noir – reaches stores, and is “the culmination of three years of development and research.” 4yUkong5zZg via @ youtube. The campaign will also include more traditional commercial spots on E!,

Campaign 180

Campaign Apparel Social Media Posterous 180

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018, 79% of all global internet traffic will be video. ” Click To Tweet.

Video 131

Video Retail Influencer YouTube 131

Sprout Social

DECEMBER 14, 2022

For example, Frito-Lay’s FIFA World Cup campaign leveraged the metaverse for a phygital experience. Pacsun kicked off its holiday marketing season with the PacVerse campaign. The holistic campaign stretched across all of Pacsun’s digital and social channels including exclusive content on YouTube, Instagram, Snapchat and Discord.

Industry 109

Industry Examples Real Estate Brands 109

Sprout Social

MAY 11, 2023

Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. YouTube: In 2022, YouTube received content-level brand safety accreditation from the Media Rating Council for the second year in a row. Adidas ’ recent campaign is a brand safety success story.

Reputation 129

Reputation Tools Brands How To 129

Keyhole.co

OCTOBER 26, 2023

This works across all their campaigns, initiatives, and outreach programs. Their YouTube channel is an engaging platform filled with interesting celebrity interviews, new product launch ads, animated story snippets around jewelry lines, and teachable videos. However, they also go beyond video campaigns.

Fashion 52

Fashion Platform Social Media Engagement 52

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. PRIORITY PLATFORM: Facebook and YouTube, with multichannel distribution. TAKEAWAY: Prioritize video.

B2B 150

B2B Social Media Brands Hubspot 150

Keyhole.co

OCTOBER 31, 2023

million YouTube: 906K Rihanna also promotes Fenty Beauty across her main social media accounts. Since Rihanna’s Instagram has 152 million followers, Fenty Beauty’s social media campaigns reach even further. Their ads, posters, and campaigns feature women of all ethnicities. Take their YouTube channel , for instance.

Social Media 52

Social Media Strategy YouTube Trends 52

Keyhole.co

OCTOBER 31, 2023

million YouTube: 906K Rihanna also promotes Fenty Beauty across her main social media accounts. Since Rihanna’s Instagram has 152 million followers, Fenty Beauty’s social media campaigns reach even further. Their ads, posters, and campaigns feature women of all ethnicities. Take their YouTube channel , for instance.

Social Media 52

Social Media Strategy YouTube Trends 52

Likeable

NOVEMBER 1, 2021

Brand Example: Last year, Tommy Hilfiger held a live shopping event on YouTube hosted by model Manuela Frey and other special guests. . For years now, viral social marketing campaigns run on Instagram have sold out products, generated massive waitlists for new products, and built hype for brands that are just starting out.

Social Media 107

Social Media Instagram Retail Eventful 107

Pixlee

JUNE 24, 2020

We now live in a world where FOMO (fear of missing out) has taken over retail. Whether you’re new to influencer marketing or have attempted it in the past, these five tips will set you up for success for your next influencer campaign. Find the Right Influencer & Platform.

Collaboration 98

Collaboration Influencer Campaign UGC 98

Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . 9 out of 10 customers say they would choose a retailer that helps them save time and effort over another option. Convenience in Social Shopping.

Social Media 52

Social Media Video Content UGC 52

Sprout Social

OCTOBER 5, 2022

In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Halloween hashtags on Instagram, Pinterest, YouTube and Twitter drive content discovery. Keep reading (if you dare). Halloween is bewitching social media users. In the U.S.,

Hashtag 114

Hashtag Meme Film Education 114

Hootsuite

JULY 21, 2022

Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. To find this answer, you’ll need to do a few simple calculations to determine which marketing campaigns benefited your business the most. These could be: Raising brand awareness. Boosting conversions.

ROI 113

ROI HootSuite Cost Campaign 113

Hootsuite

MARCH 23, 2022

Here, we’ll break down each step to start using Snapchat analytics to make decisions about your campaigns and strategy. Channel comparisons which provide channel comparison data to show how your Snapchat Stories stack up against your content on Facebook, Twitter, Instagram, and YouTube. Let’s get to it! 7 Snapchat metrics to track.

Analytics 144

Analytics Tools How To Metrics 144

Sprout Social

SEPTEMBER 9, 2019

Welcome to the Social Spotlight, where each week we’ll dive deep into what we love about a brand’s approach to a specific social campaign. In this week’s Social Spotlight, we’ll take a look at how discount retailer Marshalls is reviving that feeling for the social era and turning a potential brand negative into a powerful brand asset.

Retail 71

Retail Campaign Instagram Overview 71

Sprout Social

DECEMBER 4, 2018

Let’s say that you share a new video on your brand’s Facebook page, Instagram account or even Youtube channel and that you are hoping to get some organic (viral) reach from it. Use your email list to create highly targeted audiences for paid social campaigns. Here are a few ways you can do just that.

Strategy 94

Strategy Marketing Retail Newsletter 94

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201

Badge Disqus Web 2.0 Retail 201

Hootsuite

FEBRUARY 22, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is affiliate marketing?

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Hootsuite

OCTOBER 25, 2021

The advanced stuff: omnichannel campaign performance, sales attributed to social media marketing, brand equity development. For bigger results, set aside a marketing budget for influencers and develop a unified campaign to launch simultaneously with multiple influencers. And, identify areas to tweak your strategy. Get creative!

Social Media 142

Social Media Meme HootSuite Influencer 142

Sprout Social

JUNE 26, 2023

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 103

Sentiment Patterns Analysis Price 103

Pixlee

NOVEMBER 8, 2019

On November 1st, Youtube superstars Shane Dawson and Jeffree Star debuted a much-talked-about makeup palette , with help from Morphe Brushes. The release broke with an hour-long hype video on Shane’s channel, long lines wrapping around the corner of Morphe’s retail locations, and a projected $35 million in sales.

Influencer 44

Influencer Authentication Retail YouTube 44

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But then again, it’s not just any video on any YouTube channel. In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014.

Video 153

Video Content YouTube Syndication 153

Mindjumpers

JANUARY 2, 2013

Simultaneously, Tumblr is becoming increasingly popular for content creators and content curators, while Pinterest with its majority of female users is becoming one of the largest drivers of e-commerce , particularly for retail brands. But 2012 was also characterised by being the year when visual content came into focus, as Sara predicted.

Social Media 237

Social Media Tumblr Instagram Privacy 237

Pixlee

DECEMBER 15, 2021

Instagram Reels and Youtube Shorts also continue to grow in popularity as short-form video takes over, offering multiple outlets for your brand to experiment with this content type and discover where your audience is most active. Jones Soda also displayed the UGC collected through its Reels campaign in an on-site gallery using Pixlee.

Social Media 52

Social Media UGC Marketing Influencer 52

Sprout Social

JULY 22, 2021

We’ll also share some insider tips on how to impress each generation to ensure your social media campaigns are consistent hits. When on social media they: Opt for video-centered and gamified platforms like Instagram, YouTube, Snapchat and TikTok. Out of the Baby Boomers we surveyed, 63% report using WhatsApp and 57% use YouTube.

Social Media 139

Social Media Survey Buy Influencer 139

Firebelly

NOVEMBER 30, 2009

Cyber Monday is a marketing term that refers to the Monday immediately following Black Friday being the busiest day of the year for retail electronic commerce in the United States. Nearly 80% of online retailers say their sales went way up last year on Cyber Monday. That's more than 51 million people logging on at work.

Retail 100

Retail Paid Search SMS Syndication 100

Later

JANUARY 26, 2021

These highlights can be done via feed posts, Instagram Reels , Facebook Stories , YouTube videos, or even blog posts on your website. . #3: Work on a campaign with a Black digital artist to create beautiful illustrations or videos. . A post shared by HKR Children’s Books (@helpingkidsrise). Pass the mic!

Social Media 80

Social Media How To Instagram Education 80

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. The best marketing campaigns are the ones that show a brand really gets its audience. Hint hint feature request @SproutSocial. BrittneeCoomer) August 3, 2021.

Research 144

Research Social Media Airlines Marketing 144

Buzz Marketing for Technology

JUNE 5, 2013

These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to. Brand Credibility.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 97

Retail Social Media UGC How To 97

Buffer Social

APRIL 20, 2022

This can be seen across all social media platforms: Instagram likes, Reddit downvotes, and YouTube’s dislike button can all act as a kind of groupthink. When platforms like Instagram, Youtube, and Twitter provided the option to limit replies and comments, the move was commended for giving users more agency over their content.

Instagram 79

Instagram Small Business Retail Metrics 79

Devumi

FEBRUARY 18, 2015

If you’ve been reading regularly you’ll know a great deal about getting more Twitter followers, increasing your YouTube views, crafting response to negative comments, and on and on. Those are just the basics for a Twitter data analysis campaign. The Devumi blog is chock full of ideas to help move your social media marketing forward.

Analysis 60

Analysis Data Social Media How To 60

Twist Image

JUNE 26, 2015

While this may not be pushing itself out to the masses just yet, or those who spend their time at big box retailers, it's becoming a reality. A learning space is not a campaign. . At the retail level, on a mobile application, on Facebook or on YouTube. big box retail. big box retail. youtube.

Brands 40

Brands Retail Social Graph Repository 40

Talkwalker SM

MAY 26, 2016

in returns, or even higher if you are in the food, retail or travel industry (2015, The Shelf ). This visual search will also help you determine which platform you will be focusing on for your next campaign. This was the most engaging video on YouTube related to Adidas over the last seven days. Screenshot from @mrslvoemon.

Analytics 68

Analytics Influencer Apparel Airlines 68

Webbiquity SMM

MARCH 28, 2011

Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. social media games and contests, “checking in&# at retail locations, coupons and discounts) are inappropriate or flat-out inapplicable in the business world. Social media marketing has clearly been embraced by consumer brands.

B2B 190

B2B Social Media Comparison LinkedIn 190