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2012 in Recap: The Year of Visual Social Media

Mindjumpers

Simultaneously, Tumblr is becoming increasingly popular for content creators and content curators, while Pinterest with its majority of female users is becoming one of the largest drivers of e-commerce , particularly for retail brands. A picture is worth a thousand words….

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Real-Life Instagram Project Filters In Unique View of London

Convince & Convert

The only difference from the rural vista is that a cluster of people in a city suddenly stopping to snap a photo tends to turn more heads and generate attention quickly – much like the ripple effect marketers try to achieve when generating social media content, or launching a new campaign.

Project 153
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5 Great Homepage Galleries Featuring Shoppable UGC

Pixlee

By using UGC, online retailers can reduce bounce rates and improve their overall performance. This friendly campaign encourages users to connect with the brand on Instagram, which provides a way for the brand to stay in touch with its target audience. Here are five of the best examples of homepages using UGC to great effect.

UGC 64
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How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. Take a Stance.

Content 60
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Tag Lines/Campaign names – There may be specific words that you can track that are used quite a lot with the campaign. Media Monitoring.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ Two days ago, they launched a new campaign to replace the old one. I was very motivated to tweet about the hotel when I was staying there, which can only help spur business from my followers.&#

Hotels 245
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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

In 2007, Royal Caribbean ran a campaign called Royal Champions, inviting 50 of its most vocal ardent supporters on cruises and to face-to-face meetings with company executives. If you embrace a customer and show them how valuable you think you are, they may return that embrace and protect you when you need it. Does brand evangelism work?

Brands 139