article thumbnail

What Small Businesses Need to Kickstart a Programmatic Ad Strategy

Convince & Convert

For example, retailers can ask for a customer’s email address after an in-store purchase, a travel agent can ask for an email address after a phone booking is made, or a business can segment email addresses of their top customers. This type of CRM data can be collected from multiple online and offline sources. Driving Results with Data.

article thumbnail

Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

article thumbnail

50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Source: The International Telecommunications Union ). 58% of mobile consumers have used their smartphone for shopping while in a retail space. 17% of mobile marketing campaigns involve video content. 39% of retail shopping experiences that didn’t result in a purchase were influenced by mobile research. Source: HubSpot ).