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How This Underwear Brand Won with an Anti-Black-Friday Social Campaign

Hootsuite

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. What is Pantee?

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Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

Buffer Social

According to a report, only 22% of startups have achieved true scalability in the last decade. So, how could these startups scale while others struggled to find their footing? We chose the higher education, retail, and food and drink sectors where our experience and passions lie. This choice paid off.

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Tracking, Personalization And Screams Of Privacy

Twist Image

Marketers are constantly being put on notice for tactics and campaigns that cross the line. So, they left Salesforce and launched a new startup called, Nomi. According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals.

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The Next Great Marketing Disruption

Twist Image

I was in New York speaking at the National Retail Federation ''s Big Show in New York City. Bush , was going to speak and then Costco co-founder, Jim Sinegal , would be awarded a lifetime achievement award during the NRF Retail Industry Awards Luncheon. That''s weird, right? No one should be trying to make receipts interesting.

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Holiday Social: The Gap Gives Away 1 Million Holiday Postcards to Facebook Fans

The Realtime Report

The Gap is the first brand to use startup Sincerely’s new “brand-centric service” Postagram Direct, which launched last week. The retailer also “loved the idea of tying their brand to something as tangible and emotional as a card sent to a loved one in the mail.”

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The Complete Guide to YouTube Ads for Marketers

Hootsuite

In this article we’ll take a look at your ad format options, run through how to set up a video ad campaign, list up-to-date ad specs, and leave you inspired with best practices from proven performers. Create your campaign. Sign in to your Google Ads account and select New Campaign. b) Select your campaign type.

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Three F-Commerce Techniques That Actually Work

Convince & Convert

If you’ve been following the latest f-commerce news about retailers experimenting with social storefronts on Facebook, you’ll already know that the media are labeling the retailer efforts a failure following the shuttering of Facebook storefronts run by Gap, J.C. One retailer that has done a great job of this is Etsy.

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