How This Underwear Brand Won with an Anti-Black-Friday Social Campaign
Hootsuite
NOVEMBER 24, 2022
But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. What is Pantee?
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