Waxing UnLyrical

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

Goodwill® is unique in its business model, so we approached influencers with an intentionality to reach key target audiences during our significant seasonal campaigns — Halloween, back to school, end of year, spring cleaning, Goodwill Industries Week and most importantly, National Thrift Shop Day. Influencers and brand.

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Monday Roundup: Smart Integrated Communications

Waxing UnLyrical

Online Retailers Should Care More About the Post-Purchase Experience. Why: “Retailers need to create an end-to-end customer journey, so customers come to love and crave interacting with them,” says Amit Sharma for Harvard Business Review. How do you make integrated communications a priority in your campaigns?

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#SocialPR Spotlight: Mercy Chikowore

Waxing UnLyrical

” What is one Social PR campaign you’re in love with? Shea Moisture, a hugely popular hair and skin brand, launched their #BreakTheWalls campaign earlier this year, drawing attention to product segregation that often happens with black hair and beauty products in retail stores. Thank you. Who inspires you?

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How To Grow Your Facebook Community

Waxing UnLyrical

Pay for a Facebook ad campaign that targets the most likely prospects (who you think will convert to customers). Run traditional advertising campaigns, and include either a call to action, or show the link, for the Facebook Page. Ask friends, family, employees to Like the page. What about organic growth?

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Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

However, a fashion or retail company has to be on there because their audience is active and present on the network. He sticks to his entrepreneurial roots as the founder of the global social good campaign, Tweet Drive. Does your brand message fit the network? You can connect with him on Twitter, where he’s @KratzPR.

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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers. Whether you want to believe it or not, keyword research is the first step in any successful SEO or Content Marketing campaign. Send them a survey asking for feedback and input.

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Capturing Attention: The First Step to Action

Waxing UnLyrical

Unfortunately, when we put together plans and campaigns for our clients/organizations, we are in the same boat. As you prepare to slow down a bit for the holidays (unless you are in retail, in which case my sympathies are with you), think about how you are crafting the communications with which you’re reaching your customers.

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