Small Business Mavericks

MARCH 15, 2013

Euclid collects data for retail businesses using smartphone technology to track consumer movement. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to. ” The company’s name is Euclid. I think this is a sublime idea.

Retail 93

Retail Analytics Wireless Data 93

Small Business Mavericks

NOVEMBER 28, 2014

By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook. The plans, according to Internet Retailer , include targeting every woman in the United States who is over 21 with a video ad promoting their holiday magic & spirit. Then again, they may not.

Video 137

Video Facebook Marketing Retail 137

Small Business Mavericks

JANUARY 15, 2016

Before you start your social media campaign, you should identify your primary objective. Driving your social media campaigns toward a sales-oriented posture can making measuring for ROI easier. Unless you can directly tie your increased revenues to your social media campaign, measuring ROI is difficult. There’s your ROI.

System 70

System Social Media ROI Retail 70

Small Business Mavericks

SEPTEMBER 25, 2015

US email campaign data published February 2015 shows that despite some social media marketing specialists occasionally saying that “email marketing is dead”, open and clicks remain stable. General retail follows with 41.4% Retail Apparel is second in the click-rate category (5.3%). e-mail marketing that. open rates.

Apparel 70

Apparel Statistics Marketing Retail 70

Small Business Mavericks

MAY 30, 2012

They tell me that visits to online retailers throughout the nation plummeted during the Super Bowl, other website owners report similar drops in traffic on holiday weekends. You could publish more content, improve your SEO strategies, and perhaps run a PPC campaign during those low periods. Troughs are not always easy to build on.

Small Business 93

Small Business Retail Project SEO 93

Small Business Mavericks

FEBRUARY 2, 2012

That was the case with one (of many according to social gossip) business who decided to run a campaign through Groupon. leaving the retailer with $7.50 It all comes back to management and control – lose control and you can cause serious damage to your business. Group deals do need careful attention. Groupon charged $7.50

Small Business 101

Small Business Cost Discount Retail 101