Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing
Akamai Marketing
JANUARY 1, 2015
Listen: They had previously done an influencer campaign which produced a short burst, but didn’t create anything sustainable and they couldn’t figure out why. Think: After hearing about their previous experience, Akamai determined the influencer campaign fell flat because the influencers weren’t neighborhood influencers.
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