Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. This level of activity is truly remarkable, with the brand running influencer campaigns in 44 out of the 52 weeks of the year.

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Social Media Strategies Summit

DECEMBER 4, 2020

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. They expect to see revenue increases of anywhere from 1-3.5% ( Retail Dive ). Remind Followers About Alternatives to Shipping.

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Sprout Social

SEPTEMBER 23, 2021

3 trend forecasting tips for retail brands. Tools like Sprout Social’s Advanced Listening can help you uncover even the micro-trends your target consumers are invested in to help shape future products, collections and campaigns. All you need to do is identify the keywords that are starting conversations in your industry.

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Ignite Social Media

FEBRUARY 7, 2019

We’ve run this campaign for several clients, one campaign for a fashion retailer saw a 51% increase in impressions and a 76% increase in online revenue! Another noteworthy campaign was for the 2018 Welcome to the Water campaign for Discover Boating. Fill out the form below and let’s chat!

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Social Media Strategies Summit

JANUARY 2, 2020

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.

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Sprout Social

NOVEMBER 19, 2018

Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year. Consumers want to talk to retailers of all sizes during the holiday season. Sprout Social analyzed more than 2.9

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Pixlee

DECEMBER 1, 2020

Retailers, however, may be forgiven for not immediately seeing meaningful value in hiring influencers, especially since driving traffic to your stores and increasing in-store purchases with influencers is not as easily linked to sales revenue, for example, as it is to visual merchandising. . Leverage Mobile Marketing for In-store Events.

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Keyhole.co

JULY 11, 2023

Utilizing hashtag campaigns is one of the most efficient methods to leverage Instagram’s reach and promote dropshipping businesses. This article states the importance of hashtag campaigns and provides a guide on leveraging Instagram hashtag campaigns to promote dropshipping businesses.

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Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. What is Pantee?

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Buffer Social

NOVEMBER 13, 2023

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns.

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Social Media Strategies Summit

SEPTEMBER 18, 2023

Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA). anyone who doesn’t work for a retail or fashion brand). Given Port of Seattle’s wealth of retail and dining partners, it made sense to focus on food bloggers.

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Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

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Pixlee

JULY 12, 2021

How do you create an advanced influencer campaign tailored to the summertime? This is helpful for brands with in-person retail locations or selling area-specific products. Designing a Summer-Specific Influencer Campaign. The post The Marketer’s Guide to Summer Influencer Campaigns appeared first on The Pixlee Blog.

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Ignite Social Media

JULY 8, 2016

So with that, here are three social media trends fashion and beauty retailers should leverage. Last year, London Fashion Week and Zappos created successful campaigns using the #OOTD hashtag, and online boutique retailers like Lulus used it well throughout daily content. Plus, we do some pretty cool work with big name brands.

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Keyhole.co

NOVEMBER 18, 2021

That said, working with influencers is not the same as a traditional digital marketing campaign. Instead of relying on spreadsheets and screenshots from influencers, influencer marketing platform Keyhole helps brands measure and optimize influencer marketing campaigns with analytics data. Pricing – Customized. . #2. Top features: .

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Sprout Social

OCTOBER 19, 2022

Sometimes brands partner with creators for specific campaigns or launches. However, you can drive brand loyalty even further if you pay them for it and allow them to be a part of future launches or campaigns. In that case, you may want to reach out first thing and see if they would be the right fit for your campaign or strategy.

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Small Business Mavericks

MARCH 15, 2013

Euclid collects data for retail businesses using smartphone technology to track consumer movement. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to. ” The company’s name is Euclid. I think this is a sublime idea.

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Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings. The Marketing-By-Not-Marketing Approach. Many brands aren’t that bold.

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Campaign Social Media Retail Discount 156

Audiense

JUNE 19, 2023

Successfully pulling off a user generated content (UGC) campaign with the use of social media is a golden feather in the cap of any retail marketer. UGC campaigns have proved to be 20% more influential on purchasing decisions than other types of media.

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Ignite Social Media

NOVEMBER 29, 2016

In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts. Display Store Information.

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Later

AUGUST 25, 2020

The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! time of the whole year, especially if you work in retail or e-commerce. Take a moment and answer these questions: What is the idea or concept behind your holiday marketing campaign this year?

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Keyhole.co

JULY 29, 2023

Creating social media campaigns Starbucks designs captivating social media campaigns to generate buzz and attract attention. These campaigns help Starbucks generate excitement and engagement among its followers. They also promoted the second season of their popular video campaign Upstanders. The video has had 2.6

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Akamai Marketing

JANUARY 1, 2015

Listen: They had previously done an influencer campaign which produced a short burst, but didn’t create anything sustainable and they couldn’t figure out why. Think: After hearing about their previous experience, Akamai determined the influencer campaign fell flat because the influencers weren’t neighborhood influencers.

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Pixlee

AUGUST 23, 2018

Pixlee partnered with ComQi to do just that—provide a personalized, authentic shopping experience for a large retailer. This interactive touchscreen campaign has been going on for about a year and the retailer recognized the benefit of bringing UGC to their flagship storefront— increasing authenticity, brand loyalty and repeat purchases.

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Social Media Strategies Summit

NOVEMBER 28, 2022

How much can you dedicate to the whole campaign, and how much are you willing to pay per click? Sales : To see if your FB ads were successful, calculate ROI by dividing the revenue generated from the campaign by the total amount spent on ads. When you start the process, Facebook asks whether you wish to boost: Awareness. Engagement.

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Sprout Social

FEBRUARY 10, 2021

And how these brands approach the holiday offers marketers a powerful lesson in harnessing consumer insights to create culturally relevant campaigns. Brands like Gucci and Fendi are already rolling out their annual Chinese New Year marketing campaigns. Consider how Gucci leverages WeChat for its Lunar New Year campaigns.

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Bill Hartzer

DECEMBER 7, 2023

Global social media giant Meta, renowned hospitality brand Miramar Group, and leading sports retailer Swire Resources Limited have joined forces with Omnichat, an all-in-one omnichannel messaging platform, to unveil the future of conversational commerce. Website: [link] WhatsApp: [link] LinkedIn: [link] Facebook: [link]

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The Realtime Report

JANUARY 12, 2024

Consider a scenario where an online fashion retailer sends out customized emails. They guide you in tailoring future campaigns to align with your audience’s preferences, ensuring more effective and targeted outreach. These metrics are invaluable for continuously refining your email marketing tactics.

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The Realtime Report

DECEMBER 3, 2012

In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. Based on AdAge’s calculations, that equals over $600,000 worth of condoms at retail prices, or $0.24 Stop the misunderstanding – RT to spread the word about HIV & AIDS and we’ll donate a Durex condom.

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Campaign Retail Hashtag Price 142

The Realtime Report

AUGUST 16, 2012

Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus. Mashable ).

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Buffer Social

NOVEMBER 20, 2018

As a graduate, he started selling a variety of salsas and spice mixes in local retailers — and this is where his passion for promoting a healthier way of eating really came to the fore. The resulting campaign helped the business to reach more than one million people on social media and grow its email list by 22 percent.

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Audiense

OCTOBER 20, 2017

Whilst retailers have planned and put their Christmas campaigns into motion, it’s never too late to give them that final touch. These ads tend to trigger consumers to get started with their Christmas shopping ; it is undoubtedly, the busiest and most profitable time of the year for retailers. Santa’s coming!!

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Convince & Convert

JUNE 25, 2014

Before diving into your execution, it’s wise to review your business and marketing goals so that you’re creating your SMS campaign through a lens that takes your current business goals into account. Your SMS mobile campaign will impact many departments of your company. Having S.M.A.R.T Let’s look at an example: Say your AOV is $100.

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The Realtime Report

NOVEMBER 30, 2022

It’s during these five days that SMBs face the most competition from other retailers, and to succeed, they’ll need more than an amazing deal. Secondly, businesses with larger budgets, such as big box retailers and other corporations, can easily outspend smaller advertisers when views go up for auction.

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The Realtime Report

DECEMBER 17, 2021

Food and Drug Administration to decide what e-cigarette products can stay on the market, FDA delays have left e-cigarettes in kid-friendly flavors widely across the country, according to a new report released by the Campaign for Tobacco-Free Kids. The best-selling e-cigarette brands are still available for sale online and in stores.

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Social Media Strategies Summit

MARCH 25, 2021

Joe’s Jeans was one of the first brands to demonstrate how Instagram’s social commerce functionality, Checkout, can be combined with the platform’s drop reminder feature to build excitement ahead of a new campaign. The product drop feature really speaks to our merchandising strategy,” explains Caroline Gogolak , VP of retail at SoulCycle. “We

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Hootsuite

SEPTEMBER 7, 2022

Black Friday is one of the biggest days of the year for online retailers, but it can also be one of the most challenging. Customers expect deals and promotions from their favorite retailers. The dawn of eCommerce ushered in a sequel to Black Friday which is Cyber Monday when online retailers break out their best offers.

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