Sherrilynne Starkie

AUGUST 15, 2018

The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”. The study looked at the first five months of 2018. Getting meaningful influencer campaign measurement.

Influencer 199

Influencer Campaign Report CPM 199

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. And in 2011, there were seven blog posts on the campaign that had been tracked. The project. And I’m really glad I did. The objectives. write their own blog post to promote IWD 2012.

Case Study 256

Case Study Blogger Study Campaign 256

Ignite Social Media

MARCH 28, 2019

Facebook conversion lift studies now make it easier than ever. Say goodbye to the days of working with a third-party research partner and spending an absorbent amount of money, Facebook now puts the ad buyer in charge and at reasonable ad spend. There you will be presented with the available studies. Conversion Lift).

Study 95

Study Conversation Cost Campaign 95

Sprout Social

MAY 26, 2022

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. Research trends. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

Techipedia: Tamar Weinberg

APRIL 7, 2014

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Extended study periods.

Research 194

Research Pharmaceuticals Social Media Tools 194

Sprout Social

OCTOBER 1, 2020

Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. That’s because social media has become the go-to place for consumers to research and purchase products. The process is often overwhelming for beginners.

Advertising 145

Advertising Campaign Social Media How To 145

Waxing UnLyrical

JUNE 6, 2016

This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . Why: “We like to look not just at, ‘how are we going to get this research report in front of the right people?’ Airbnb’s Successfully Charming PR Stunt.

Case Study 100

Case Study Study Banking Campaign 100

Sherrilynne Starkie

APRIL 23, 2020

Is your campaign missing something? You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. Join me as I break down public relations’ crucial role in successful content marketing campaigns. Enroll for this free webinar here !

Content 243

Content Case Study Marketing ROI 243

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.

Campaign 137

Campaign Engagement Marketing Hashtag 137

Social Media Strategies Summit

JUNE 8, 2023

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130

Brands Facebook Influencer Campaign 130

The Realtime Report

SEPTEMBER 3, 2020

Study Reveals More Than 18% Of Businesses Would Consider Sabotaging A Competitor’s Online Business. Other methods include running a spam link campaign to bring on/cause a google penalty, or even hacking a website. Running a negative influencer campaign (getting influencers to review a competitor in a negative way) – 26%.

Study 184

Study Reputation Survey SEO 184

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. From consumer insight to production in marketing campaigns.

Case Study 79

Case Study Activities Study Campaign 79

Sherrilynne Starkie

APRIL 23, 2020

Is your campaign missing something? You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. Join me as I break down public relations’ crucial role in successful content marketing campaigns. Enroll for this free webinar here !

Content 195

Content Case Study Marketing ROI 195

Social Media Strategies Summit

APRIL 22, 2021

Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. It’s hardly surprising usage is so high, given that 95% of teens now have smartphones and 88% have access to home computers, according to Pew Research Center. Image source . University of Nebraska-Lincoln.

Education 264

Education Examples Social Media Meme 264

Webbiquity SMM

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers.

comScore 299

comScore Marketing Case Study Review 299

The Realtime Report

AUGUST 23, 2012

President Obama’s campaign has posted nearly four times as much content as challenger Mitt Romney’s campaign, and is active on nearly twice as many platforms, according to new research by the Pew Research Center’s Project for Excellence in Journalism.

Campaign 181

Campaign Engagement Social Media Study 181

The Realtime Report

AUGUST 6, 2012

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.

Research 194

Research Engagement Strategy Facebook 194

Sherrilynne Starkie

DECEMBER 13, 2019

Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. Recent research shows that people spend an average of 142 minutes per day, or 16.5 Also, PR pros now routinely run ad campaigns…something unheard of a decade ago. hours per week on social media.

Social Media 195

Social Media Skills Survey ROI 195

Keyhole.co

DECEMBER 5, 2022

LinkedIn allows you to conduct market research and gain accurate insights. Competitor analysis also shows you how top brands plan their outreach campaigns. This way, you know exactly what insights you want to retrieve at the end of your research. LinkedIn competitor analysis and research using Keyhole. Demographics.

Analysis 52

Analysis LinkedIn Research How To 52

Social and Logical

DECEMBER 7, 2010

Yesterday, I wrote a post about the celebrity Digital Death campaign that was intended to raise money for AIDS relief in India and Africa. The main site for the Digital Death campaign is Buylife.org. It’s natural for people to want to know how long it will take for a campaign to accomplish it’s goals.

Campaign 170

Campaign Pharmaceuticals Research Project 170

Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. They (should) know how effective every ad, campaign, point-of-sale item, direct mail, email, tagline, product and other marketing investment has performed.

Research 265

Research Social Media Marketing Retail 265

Convince & Convert

JULY 19, 2013

Case Study: A Day at the Races With Indy 500. Unlike most hashtag-driven campaigns, #Indy500orBust didn’t end there. For the first time ever, Instagram photos were incorporated throughout the Indy 500 marketing campaign, including an interactive map featuring geotagged photos. Wondering how your brand can follow suit?

Campaign 151

Campaign Instagram Case Study Tips 151

Pixlee

FEBRUARY 25, 2020

Social media marketers everywhere are exploring TikTok for new campaigns. There are already many successful influencer campaigns on TikTok. Here are three inspiring and impactful influencer campaigns that are worth studying before launching your own campaign. Over 40 percent of U.S.-based million followers.

Influencer 66

Influencer Campaign Marketing Case Study 66

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. percent of U.S.

Study 111

Study Instagram Hashtag Research 111

Sprout Social

DECEMBER 11, 2019

Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Great influencer marketing campaigns are built on trust. Start your campaign by setting expectations. Keep believing the hype, fellow brand marketers. Learn more here !

Influencer 98

Influencer Campaign Marketing How To 98

Small Business Mavericks

MAY 6, 2015

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. native campaigns yield higher views, site traffic, and social engagement.

Research 70

Research Advertising Content ROI 70

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Consumers want to see that your NFT campaign ties into something bigger. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Social Media Strategies Summit

MARCH 6, 2024

That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns. Study the Competition As with so much in the marketing world, you can save a bunch of time on defining and locating your target audience by analyzing what your competitors are doing.

Social Media 215

Social Media How To Survey Analytics 215

Webbiquity SMM

JUNE 1, 2021

High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. This makes keyword research for hashtags critical in social media.

Tips 352

Tips Marketing Privacy Influencer 352

The Realtime Report

OCTOBER 12, 2012

A new study from Twitter and Compete set out to answer these questions. According to Compete’s data, the average Twitter user is 68% more likely to visit a campaign donation page than the average internet user. Promoted Product campaigns by a political handle. Does it really influence users or change behavior?

Campaign 184

Campaign Sites Twitter Compete 184

The Realtime Report

AUGUST 29, 2012

Can social networks help with medical research? It started in 2009, when 23andMe decided to do genetic research and invited anyone diagnosed with Parkinson’s to donate their DNA sample. The company recruited people using social media, and at Parkinson’s research conferences.

Social Networking 161

Social Networking Research Sample Samples 161

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO. Case study: Fantastic Furniture .

Case Study 114

Case Study Marketing Directory Retail 114

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. Given the inherent challenges B2B brands face in quantifying the impact of their strategies, having a tool that also accurately measures and reports on ROI from influencer marketing campaigns across networks becomes crucial for scaling a program effectively.

B2B 118

B2B Influencer Brands Marketing 118

Convince & Convert

NOVEMBER 15, 2011

” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. Case studies should be used for ideation, not ratification. Point Less. Or maybe even a limp noodle.

Case Study 139

Case Study Study Social Media Repository 139

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

Metrics 100

Metrics Influencer Marketing Survey 100

Ignite Social Media

SEPTEMBER 22, 2022

They have an extended library of case studies to show how their customers are using their tool for their marketing efforts. Unfortunately, they do not have a filter option to really narrow down case studies so it’s not the easiest to find case studies that may address your goals if you moved forward using this tool.

Review 91

Review Case Study Social Media Management Airlines 91

Kikolani

MAY 28, 2013

In this post, I’m going to share my research into popup opt-in forms: who’s using them, case studies, WordPress plugins, and the alternatives for building your mailing list. Popup Opt-In Form Case Studies. All of the case studies about popups thus far show positive results. The Sales Lion by Marcus Sheridan.

Case Study 168

Case Study WordPress Study FeedBurner 168