Waxing UnLyrical

MAY 13, 2011

A couple of days ago, The Daily Beast broke a story about Facebook spreading a smear campaign against Google. He does social media management for @ KimberMedia and teaches for @ bgckids. In other words, it wasn’t the instigator that got caught, it was the retaliatory action. He also blogs and tweets.

Privacy 237

Privacy Flickr Policies Google 237

Waxing UnLyrical

DECEMBER 7, 2016

Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. Yes, we did that.).

Press Release 100

Press Release Startup News Journal 100

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

AUGUST 10, 2011

Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. Campaigns and strategies: Defining, planning and executing a campaign to align with business strategy and achieve goals is a highly valued skill set in PR.

Skills 188

Skills Communities Issues Education 188

Waxing UnLyrical

JULY 3, 2013

People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything. I got a reply email 12 hours later, at 4:31 AM that said: Thank you for your quick response. I am flexible on rates, depending on client/project/budget.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

OCTOBER 20, 2010

That is a real opportunity to see how they put their plans and/or campaigns together, and how they measured success. I’m pretty sure he’s more than world famous in Poland , and with his tremendous reputation I, for one, am looking forward to hearing him speak. I know I always leave with notes on how to improve my own work.

Postrank 182

Postrank Tourism Blogroll WordPress 182

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.

Postrank 146

Postrank Tourism Blogroll WordPress 146

Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. With that in mind, here are my top five tips to help you avoid some common social media errors. How NOT to Run Your Social Media.

Social Media 208

Social Media Hashtag Campaign Flickr 208

Waxing UnLyrical

DECEMBER 14, 2010

Knowing social media. Whether we like it or not, social media is creeping into more and more of what we do. Being across the various social mediums not only helps with building relationships, but emphasizes being concise in your messaging. An ability to listen. That got a big “check&# from me.

Class 227

Class How To Applications Course 227

Waxing UnLyrical

OCTOBER 14, 2010

Corporations constantly churn out copy for communication channels and PR campaigns. Granted, it is possible that responsible operations and super-standard engineering contributed to the $230 billion difference; regardless, Apple’s reputation for creativity and design is well-known and highly attractive. Liked what you saw?

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

OCTOBER 7, 2019

People are more eager to trust content from reputable sources. Improves brand reputation. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. And with social media opening new doors of sharing and generating creative forms of content, the possibilities are limitless.

Content 234

Content Marketing Reputation Case Study 234

Waxing UnLyrical

JULY 18, 2011

I know that’s obvious, but it means that it’s harder to achieve critical mass in UK communities , and that campaign results are often smaller in what they deliver (especially in terms of numbers) than US campaigns. CK: This is a famous cliché, but my favorite campaign is the one we are working on now. CK: See above.

Tweetdeck 185

Tweetdeck Issues Campaign Comparison 185

Waxing UnLyrical

DECEMBER 7, 2010

When we pursue relationship-building with our stakeholders, we’re trying to build goodwill through our outreach campaigns and programs. And now, with social media, we’re extending that quest to the social Web. Or with a person whose reputation is dodgy? Who even wants to talk to someone like that?

Reputation 183

Reputation Postrank Class Tourism 183

Waxing UnLyrical

NOVEMBER 18, 2010

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Or are you looking for lists of commonly mentioned words in the media?

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

MAY 31, 2018

Contrary to popular belief, lawyers do not enjoy making your job harder by nixing your creative campaign ideas. Without realizing it, some companies and agencies risk being sued or fined thousands of dollars because their campaigns break the law. Guest Post by Kerry O’Shea Gorgone.

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179