Small Business Mavericks

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McDonalds A Lesson In How To Lose Control Of Social Media Campaigns

Small Business Mavericks

Social media can be a great marketing tool when things go right. A recent article looks at McDonalds; yes, we’re talking about the famous golden arches, which experienced the highs and lows of social media marketing, all in the one campaign. It can also be a nightmare when things go wrong.

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Protect Your Reputation And You Need To Fix It

Small Business Mavericks

The best remedy for reputation management issues is not needing a remedy to begin with. If you perform excellence customer service, deliver a good product or service, and take care of your customers, then you will likely never need to fix your reputation from damage. Be prepared to go on your reputation management spree at any time.

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Customer Service Is Reputation Management

Small Business Mavericks

The best reputation management you have as a small business is customer service. One bad customer service experience can have huge repercussions in the age of social media. All you have to do to stop the social media negative PR campaigns before they start is provide good customer service.

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Your Social Media Lead Generation System

Small Business Mavericks

But today I want to talk about using social media for lead generation. There are many things that affect the ROI of your social media. Other benefits to social media lead generation include: Top-of-mind awareness for your brand. Establishing your expertise and reputation within your niche.

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Social Media: What’s The Point?

Small Business Mavericks

There’s been so much written about social media that you might think my question – What’s the point? It isn’t whether or not social media has a point. The question, rather, is, What exactly is the point to social media? Is it reputation management? – a little absurd.

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Algorithm Cruelty and Human Misjudgment

Small Business Mavericks

Marketing campaigns are the same way. Social media has put every error in judgement under a microscope and then broadcast it into a reputation management challenge. website development algorithms facebook year in review Reputation Management website design and development'

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Can A Small Business Survive Online With A DIY Mindset?

Small Business Mavericks

Name me a product and a price and I daresay I could find a handful of offers that beat yours either on price, service or reputation. The business world can be brutal, and the online business world is even more so. That doesn’t mean the millions of shoppers who search online could, though a fair proportion of them will.