Sherrilynne Starkie
APRIL 5, 2018
Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. Surprisingly, one of the most common roadblocks to social media success is a lack of strategy.
Sherrilynne Starkie
NOVEMBER 18, 2017
And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more. The implications for democracy are clear. Click here to set up a call.
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Sherrilynne Starkie
JUNE 29, 2014
In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. I like the tool and think it will help social media analysts because the it puts important information at their fingertips and makes reporting a whole lot easier.
Sherrilynne Starkie
JANUARY 8, 2018
The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Social Media Essential channels to reach target audiences.
Sherrilynne Starkie
APRIL 26, 2015
I had already invested a lot of effort into my blog and was building a credible reputation online. Even with the likes of Instagram, Pinterest and Snapchat gaining traction, Twitter remains crucial to PR campaign success. I use it to communicate with reporters and other news professionals too; it’s often their preferred social network.
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