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Adam Sherk

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Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor

Adam Sherk

NOVEMBER 1, 2012

This triggered me to change my strategy around traditional PR work and focus on ‘micro-PR’ campaigns. The practice of spending time and money on online, print or broadcast campaigns with big commitments and investments needs to change. Factor in not only what your competitors are doing, but what they have already done.

Startup 117
Startup Campaign Tips Reputation 117
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Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It

Adam Sherk

OCTOBER 24, 2012

To be fair I do write about PR and I occasionally cover sports and social media, so it’s not completely off base. But I always liked the Globetrotters as a kid, so when I saw the team logo at the top I actually thought it was kind of neat. PHOENIX, Oct.

Press Release 108
Press Release Sports Team Statistics 108
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