The Social Media marketing return on investment is a major factor why businesses choose to step into social media marketing and the two communications here. Social media has proved in the past years that it can bring positive ROI when done right. As businesses understand that social media is no short term sprint than more something like a marathon they engage with more diligence to plan their steps to reach a long term ROI. This does not mean that brands should fire one campaign behind another. And that’s good! MORE >>

Another interesting finding of the 2012 report is that the media is the only institution that saw a slight rise in trust and the majority of that rise is in social media. ” So if social media is the place where people go to find trusted sources of information, which of the myriad social sites should you pay attention to?  Reputation is the result of how you look, what you say and most of all what you do.  Know who is in your social graph and where they go to get trusted information. You have to be seen to be doing the right thing. MORE >>

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself by Tamar Weinberg on June 16, 2010 Share This is a guest post by Kwame Boame. If you look around the social web a lot like me, you will agree that most social media campaigns suck. Some people think social media is just fun. MORE >>

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. And I still believe that is the case … And despite a number of comments I got about that post both positive and negative – I think I stopped short of really nailing the issue which is – social media is more than a campaign it a commitment! Just 4 People doing Social Media? Tweet This! MORE >>

Tweet 20 Social Media Business Trends in 2011. This week, I had an opportunity to pull together some of the key social media trends I’m seeing for a presentation at an event in Waterloo. Trend #2: Social customer support. Trend #3: Social impact drives reputation. Maturation of social media. Trend #4: Death of the campaign. Trend #18: Social media overload. Trend #19: Ubiquitous social. social media trends communications marketing pr public relationsTrend #1: Integration. MORE >>