Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. And while you may be great at crafting a goal-driven influencer campaign, you might struggle with calculating your influencer marketing ROI just like many others. 50% of millennials trust product recommendations from influencers.

ROI 52

ROI Influencer Marketing Campaign 52

Bill Hartzer

JANUARY 23, 2024

Munch’s annual state of short-form video 2024 report has just unveiled a surprising twist in the video content distribution preferences of businesses. Among the findings, the report suggests that the sweet spot for viewer engagement lies in a pacing of 150 words per minute and featuring 2-3 speakers for varied perspectives.

Report 94

Report Platform Video Film 94

Sprout Social

DECEMBER 7, 2020

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Read on for tips that can help take your reporting to the next level. There are a lot of different terms, reports and metrics to know about when it comes to social media marketing.

Analytics 121

Analytics Report Social Media Metrics 121

agora pulse

FEBRUARY 4, 2020

Then you’ll need to find a way to do reporting and keep your sanity. If you run Facebook Ads, you must get a handle on reporting. When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy.

Report 152

Report CPM CPC Facebook 152

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. How Does Lead Scoring Maximize Social Media ROI? Constraints on time and resources. Jump to Section What is marketing automation?

ROI 62

ROI Social Media Marketing Curation 62

Social Media Today

DECEMBER 19, 2018

Here are some tips to help track and report on the true return on your ad investment. Having trouble demonstrating the true benefits of your digital marketing efforts?

ROI 168

ROI Campaign Marketing How To 168

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Plan tags and tracking now to report more effectively later.

Campaign 87

Campaign Report Social Media How To 87

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? However, they are created, promoted, and reported on differently from other social ads. Boosted posts vs. ads: what’s the difference?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

The Realtime Report

APRIL 13, 2023

In a 2021 poll, small businesses reported spending an average of $534 a month on digital advertising, with the total marketing and advertising budget ranging from $10,000 to $50,000 a year. More than dollars spent, businesses that track marketing return on investment (ROI) outperform those that don’t.

Marketing 172

Marketing ROI Small Business Yahoo 172

Keyhole.co

JANUARY 27, 2023

Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing. And some marketers have even reported ROIs as high as 1000%. A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them.

ROI 52

ROI B2B Social Media How To 52

Oktopost

APRIL 2, 2020

Luckily, for those struggling with this, a good social media reporting strategy can help you make sense of all this. Social reporting in your social media marketing strategy. Social media reporting helps solve two problems. A good social media report should be concise and easy to digest. Data Insights are Hard.

Report 126

Report Social Media Tools ROI 126

agora pulse

JULY 17, 2020

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. You’re also responsible for reporting on your results. Find out how to create the ultimate social media report that can impress clients and colleagues alike by following these steps.

Report 147

Report Social Media Metrics Aggregator 147

agora pulse

MAY 29, 2018

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story. Establish CPC to Prove Social ROI.

ROI 108

ROI CPC eBook URL 108

agora pulse

MAY 29, 2018

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story. Establish CPC to Prove Social ROI.

ROI 108

ROI CPC eBook URL 108

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. Maximize marketing ROI. 3 reasons to include social teams in multichannel campaign planning.

Campaign 141

Campaign Social Media Social Media Management Team 141

agora pulse

JUNE 8, 2017

But can micro influencers really bring in ROI? Here are some ways for higher micro influencer ROI. This means working with micro influencers, who’s audiences haven’t ballooned yet might bring higher ROI for you brand. To ensure high micro influencer ROI, the first step is to find the right influencers for you brand.

ROI 141

ROI Influencer Authentication Hashtag 141

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

Metrics 100

Metrics Influencer Marketing Survey 100

Sherrilynne Starkie

FEBRUARY 18, 2020

It means reporters and other news professionals are now restored to the position of influencer. In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. Here a software company has published a research report using a hook that’s sure to interest reporters.

Fashion 409

Fashion News Report Review 409

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. How does one topic perform on social compared to another?

Strategy 122

Strategy Brands UGC Marketing 122

Sprout Social

AUGUST 17, 2022

And with Sprout’s social analytics, you can report on all of the above to track the progress of your social presence. These alerts can give you a head start on understanding your competitors’ positioning, promotions and campaigns. How could social media monitoring help you build better campaigns?

Campaign 125

Campaign Social Media Tools Hubspot 125

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. How Do I Report Social Media Analytics? Find relationships.

Analytics 179

Analytics Social Media Tools Price 179

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 193

ROI Social Media Vocus Metrics 193

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Social Media Marketing

OCTOBER 14, 2019

If you implement these tricks well, then your SEO campaign can prosper. Useable Links 5 Huge Warning Signs of a Bad SEO or Digital Marketing Agency How to Maximize ROI on Your Ads Internet Marketing Tips Ensure Better User Experience The design of your website impacts the visitor’s impression. Technical optimisation is a vital aspect.

SEO 94

SEO Organization Campaign Strategy 94

Keyhole.co

MARCH 7, 2022

Enter social media reporting. What is A Social Media Report? A social media report is a document containing multiple social networks and metrics (including reach and impressions), showing the overall performance of your social media channels. Why Do You Need A Social Media Report? Are you looking for something like that?

Report 52

Report Social Media Metrics How To 52

Oktopost

APRIL 9, 2019

Here’s where social media reports come in. B2B marketers who give their clients detailed reports that clarify how specific marketing tactics contribute to business growth will inspire ever-growing trust, solidifying their credibility as proven experts. Reporting by Social Media Channel. Reporting on Conversions and KPIs.

Report 95

Report Social Media B2B How To 95

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. 3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. It also gives you a consistent audience. your influencer’s.

Influencer 106

Influencer Marketing Collaboration ROI 106

Talkwalker SM

FEBRUARY 8, 2016

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. Tip #1: Tie Your Hashtag Campaigns to Revenues. In the introduction we mentioned Dior and the 1.1

ROI 84

ROI Influencer Sentiment Tips 84

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. The onions touched on targeting.

Campaign 147

Campaign Marketing B2B Conference 147

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources.

Marketing 131

Marketing How To Sample Samples 131

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. Build an email list According to the Litmus State of Email Report , email is the most effective marketing channel to increase revenue and sales. Promote your social media channels in your email campaigns.

Campaign 52

Campaign Social Media Marketing Metrics 52

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. A great marketing pitch idea could be as big as an original campaign or as minor as adjusting your tone of voice on social.

Campaign 125

Campaign Social Media Marketing Metrics 125

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Promote white papers / eBooks / reports for lead generation. Essentially, marketers need to (carefully and tactfully) advertise on their own blogs.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

APRIL 9, 2024

In a previous role, I had the benefit of reporting into some of the best marketing executives at American Eagle who gave benchmark-level leadership for social media teams by providing encouragement, curiosity and humility. In my 16 years of social media experience, this is typically a recipe for failure. Give them the gavel.

Team 91

Team Meeting Report Social Media 91

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Who are the right influencers for your marketing campaign or program? As with any campaign, start with measurable goals and KPIs.

Influencer 237

Influencer Authentication Survey ROI 237

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools?

B2B 91

B2B ROI Social Media Hashtag 91

Sprout Social

JANUARY 25, 2021

Knowing how to find the right influencers for your brand is the difference between ensuring your marketing collaboration sticks the landing and a campaign that flops with your audience. Finally, building relationships for the long-term makes for successful influencer marketing campaigns. Rethink what influencer metrics matter most.

Influencer 112

Influencer Campaign How To Marketing 112