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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Those are among the many questions answered in the Content Matters 2023 Report from WordPress VIP.

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Results From Traffic Campaigns?

Jon Loomer

Traffic campaigns ALMOST never work. I’m not alone in that I discourage advertisers from using traffic campaigns. His traffic campaign actually generated a high number of purchases and an amazing ROAS. His Ads Manager reporting stands up. Yes, he found great results with a traffic campaign. Call it a miracle.

Campaign 140
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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. Click To Tweet The report doesn’t give a rationale for the $5 CPM. Were sales up?

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Create an Advantage+ Shopping Campaign

Jon Loomer

If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. They are unique, and the reports on performance have largely been positive. They streamline the process of setting up your campaign. Click “Continue.”

Campaign 173
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Tip: Facebook Ads Reporting Window

Jon Loomer

One of the biggest complaints during the past year since Facebook implemented changes related to iOS 14 updates is a drop in reporting. While it may not be accurately represented, Facebook is reporting fewer conversions. I have a simple tip for you that may help, and it’s related to the Facebook ads reporting window.

Report 202
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Meta Announces Big Changes to Website Conversion Campaigns

Jon Loomer

We had been hearing whispers of these impending changes to website conversion campaigns from members of our community and through our inbox. In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 Now it’s official. and later devices.

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Prove social selling success with Influenced Opportunity Reports

Oktopost

In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities. What is an Influenced Opportunity Report?