Diva Marketing Blog

JUNE 10, 2012

Geoff Livingston: When Gini Dietrich and I focused on multichannel integration, our logic centered on delivering ROI and outcomes for social media. Google Analytics, Radian6, Hubspot, Marketo, and Eloqua is where I’d start depending on budget, from free to full enterprise. Even though that was a year, ago the problem persists.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Firebelly

APRIL 9, 2012

Here are 5 must-reads on social media ROI that we don’t want you to miss. By Debra Donston-Miller As businesses get more sophisticated in their use of social networking, so too are the metrics by which they measure social business ROI. Measure Social Media ROI with Google Analytics Social.

ROI 188

ROI Social Media Radian6 Metrics 188

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? She uses the word campaign unfortunately, but otherwise it’s a helpful post. Social Media Metrics and ROI. Social Media Strategists Look Hard at ROI this Year by eMarketer.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

SEPTEMBER 20, 2010

winning campaigns, measure ROI, and reach audiences. I've found to start a B2B Sm campaign – It's first advisable to do SM Monitoring to find out who,what,where and why ppl are creating buzz abt e.g. the client's brand as well and this will then allow you to define your social media landscape.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

AUGUST 18, 2010

How can we create a killer social media campaign that will get noticed? Lauren Fernandez, Radian6 [link] Nikki Stephan Jay – I like that you took this one step further and included the more appropriate questions versus just listing the wrong ones.

Questions 160

Questions Social Media Consultant Education 160

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. If your business is already on the social web, you will need something to help you improve on your campaigns. You will be able to gather enough data from your own campaigns to help you improve your online marketing.

Questions 277

Questions Social Media How To Postrank 277

Webbiquity SMM

OCTOBER 5, 2010

Guest author Frank Podlaha explains how to craft a search strategy and then use tools like LocalChirps , Twitscoop and Radian6 to cut through the clutter on Twitter and find exactly what you’re looking for. Twitter ROI: Show Your Clients the Effectiveness of Twitter Campaigns by Web Analytics World.

Tools 207

Tools Twitter Tips Statistics 207

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. A marketer has have an understanding of the community and help craft campaigns, articles, stories, videos and or pictures that appeal to each community.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

SEPTEMBER 21, 2010

Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms. Thanks for the Radian6 shout-out! Thanks for the Radian6 shout-out!

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Kikolani

NOVEMBER 29, 2010

Amber is the VP of social strategy for Radian6, business and communications strategist, and co-author of the The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social with Jay Baer. Her latest posts include The Personal ROI of Social Media , The Culture of Good Enough , and 20 Truths. Naomi Dunford.

Blogger 168

Blogger SEO Consultant WordPress 168

Techipedia: Tamar Weinberg

MARCH 10, 2010

They might not have any clue how to effectively manage your Pay Per Click campaign to actually increase leads. Lots of promises, not much skill, close to zero ROI. I know Radian6 is excellent but it’s also very pricey for someone who only works with one or two clients.

Marketing 240

Marketing How To SEO Training 240