Sprout Social

FEBRUARY 15, 2023

They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. In the process, cultural moments like Black History Month and Juneteenth have become a time of high demand for Black creators.

Collaboration 96

Collaboration Brands Press Release Communities 96

Webbiquity SMM

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

Press Release 200

Press Release Tips HootSuite Alltop 200

Waxing UnLyrical

NOVEMBER 4, 2011

When solid fundamentals combine with the knack for brevity that is required in social media, you will see that skill set carry much further than Twitter. Press releases. I will be the first to tell you (again, I’m a millennial) that the traditional press release is virtually dead. Good old networking.

Press Release 188

Press Release Flickr Template Templates 188

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Thanks to some deft management by Brian, we were able to also be on the twitter trending topics for about 13-15 minutes. Besides these blogs, our press release got picked up by Marketwire, BizJournals and MSNBC. Of those that setup their campaign, only 2 people actually emailed us to request pricing and possible upgrade.

Press Release 142

Press Release Patterns Marketing Klout 142

agora pulse

MARCH 25, 2020

The following initial crisis checklist should already be part of your crisis plan: Check and potentially pause all Facebook , Instagram , Twitter, and LinkedIn Ads. Check your pinned posts on Twitter and Facebook as well as Facebook Group(s) to ensure they’re not tone-deaf. Crisis Checklist Before Pausing Ad Campaigns.

Social Media 199

Social Media Social Media Management Issues Team 199

Sprout Social

MARCH 9, 2023

Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. Here's a version that's Twitter-friendly. Melanie Perkins, CEO of Canva, actively engages with her audience on Twitter by sharing company milestones and also helpful Canva tips.

Skills 111

Skills Template Templates Travel 111

Harp Interactive

JANUARY 6, 2010

Here are the steps you need to take in order to deploy an ongoing online brand monitoring campaign. Blogs (WordPress, Blogger, Twitter etc). Tags (keywords on social bookmarking sites and Twitter Hashtags). Press releases. That’s why you need to use a variety of online tools to find out what people are saying.

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Harp Interactive

DECEMBER 1, 2009

24 TECHNIQUES FOR COUNTER-SEO CAMPAIGNS: Create systems to monitor conversations, aggregate the results and identify common themes. Provide controlled platforms for consumers where they can air negative sentiment and share their experiences directly with you: Facebook, Twitter, Blog Comments, feedback webpage, complaints blog.

Reputation 249

Reputation Directory Press Release Real Estate 249

Twist Image

NOVEMBER 29, 2011

Is there a sure-fire way to be successful using Twitter ? Business books, Blog posts, magazine articles, tumblr feeds, newspaper articles, TV news segments and yes, even tweets, have been written about what it takes for both individuals and brands to be successful on Twitter. As Scott likes to say, he's kind of a big deal on Twitter.

Twitter 103

Twitter Press Release Tumblr ROI 103

Sprout Social

JANUARY 18, 2022

When a Twitter user surfaced insensitive Tweets from a tenured IU professor, their social team quickly set up a Listening Topic to understand the volume and reach of the conversations surrounding the issue. . Say you’re launching a new corporate social responsibility campaign. Executive communications . Just ask GameStop. .

Skills 127

Skills Sentiment Team Press Release 127

Josh S Peters

JANUARY 25, 2011

If you’re doing PPC right you’ll have target landing pages created for your campaigns. You can also export your email list to a gmail account and then have Twitter find people for you to follow who subscribe to your email. Press Releases. These pages are the links you want to send out via your social profiles.

Social Media 187

Social Media Press Release SEO Engineering 187

SocMed Sean

JULY 9, 2018

Find the best time to analyze press releases from Facebook, Instagram, Twitter, Google+ and other networks. See when’s the best time to plan a budget for upcoming campaigns and in-depth analysis on how customer service works. Setting up automation tools such as referral links or landing pages for a campaign.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

agora pulse

OCTOBER 6, 2020

Why not team up to offer your new clients a discount at a local restaurant or help a charity promote their campaign? Australian social marketing agency The Social Deck helped launch a campaign on behalf of Aboriginal organization Nunkuwarrin Yunti of South Australia, whose younger members are prone to taking up smoking.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Sprout Social

MARCH 7, 2024

SEO campaigns A competitive analysis report for an SEO campaign should focus on evaluating the content marketing, social media presence and SEO strategies of competitors. Analyze the keywords, content types and promotional strategies that drive the most organic traffic and customers for their business.

Analysis 92

Analysis Report Examples Tools 92

Kikolani

JUNE 18, 2013

This week, Jason Hines , my husband and fine art landscape photographer, launched his Kickstarter campaign for The Art of the Chase. I’m planning on employing several strategies during this Kickstarter marketing campaign that include the following. Press Releases. Social Following on Twitter, Facebook, and Google+.

Strategy 139

Strategy Film Marketing Press Release 139

Laurel Papworth

NOVEMBER 3, 2014

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. A Facebook personal profile and other social media profiles such as Twitter are assumed.

Social Media 69

Social Media Press Release Class Course 69

Sprout Social

APRIL 12, 2022

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Public relations professionals must wear several hats.

Statistics 106

Statistics Skills Analytics Press Release 106

Mindjumpers

JANUARY 14, 2011

She is trying to help people connect – and you can connect with her on Twitter @nabanita_roy. Twitter, Facebook are a must for business sites. Twitter is one of the most popular when it comes to pure business. Popular brands maintain their profiles to post about their activites on Twitter.

Trends 245

Trends Influencer Social Media Forums 245

Harp Interactive

NOVEMBER 9, 2009

There are numerous articles with tips on writing for the web and writing-guides and rules for individual platforms like Twitter and Blogs. But there is definite dearth of information on the actual process of writing: OK, so you have set up a Twitter account. Twittering. What should you talk about 4 times a day?

Platform 254

Platform Social Media Radian6 Press Release 254

Laurel Papworth

JULY 2, 2013

Walk away with a social media strategy, campaign, tools. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? Let us know.

Course 102

Course Social Media Press Release Class 102

Laurel Papworth

MAY 31, 2012

Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Group. Facebook, Twitter, blogs will be covered (we set up a blog live) as well as how to build audiences. Book social media course.

Course 66

Course Social Media Press Release Film 66

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. Is that even professional?

Apple 154

Apple Twitter Forums Policies 154

Idaconcpts

AUGUST 16, 2013

You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. Aside from the company blog, press releases work well to celebrate industry awards your company receives. That dream is largely a fantasy when it comes down to the nuts and bolts.

Press Release 145

Press Release Domain Name Case Study Social Media Management 145

Laurel Papworth

JULY 23, 2018

Are you looking for an intensive social media strategy and campaign course in Sydney Australia with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? This 3 Day Social Media course is a mix of lecture, group challenges and computer based exercises (bring your own laptop or use ours).

Training 40

Training Social Media Press Release Exercises 40

Waxing UnLyrical

APRIL 3, 2015

Emily Stivers : Press releases. And why not actually see what’s working, and what’s not , and adjust our strategies and campaigns accordingly? Twitter Facebook Google+ LinkedIn 18 PR Standbys That Will Never Die. Here they are, all 18 of them. Matt LaCasse : Old School metrics. Claire Celsi : Fact sheets.

Press Release 100

Press Release Consultant Metrics Communities 100

Keyhole.co

NOVEMBER 10, 2023

For example, a company compares its marketing campaign ROI to its competitors. Important performance benchmarking metrics include brand awareness, campaign engagement, conversion rate, customer satisfaction rate, etc. The social media campaign proved to be an excellent customer engagement tool by building urgency and excitement.

Metrics 59

Metrics Analysis Comparison Price 59

Convince & Convert

FEBRUARY 24, 2012

Crystal Light Commercial lacking SEO optimization and campaign detail. My Commercial, SEO Optimized: Curious to see what other people were saying about the commercial, I headed over to Crystal Light’s Facebook and Twitter sites. That’s why it’s always important to test your campaigns before they go live.

Campaign 123

Campaign Press Release SEO YouTube 123

Audiense

JUNE 7, 2016

World Health Organization ( WHO ) is the third most followed account among UN agencies on Twitter, with almost 3 million followers. And for many Twitter users, WHO is the go-to place to learn more about lesser-known diseases or outbreaks. A: Does your team manage all the WHO Twitter handles, including the country-specific ones?

Strategy 60

Strategy Twitter Social Media Tweetdeck 60

Idaconcpts

AUGUST 22, 2014

You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. Aside from the company blog, press releases work well to celebrate industry awards your company receives. That dream is largely a fantasy when it comes down to the nuts and bolts.

Press Release 124

Press Release Domain Name Case Study Social Media Management 124

Laurel Papworth

APRIL 14, 2013

I personally think it’s too late, the seepage of Corporate Comms into Traditional Media started years ago when the first journo, running late, under resourced, published a press release as an article and said “ah well, it was written by an ex-journo and I have nothing else to add anyway” Censored Media. Or would they?

Social Media 100

Social Media Press Release Banking Real Estate 100

Sprout Social

FEBRUARY 25, 2019

Listening gives you a better perspective on how customers feel about you (brand perception) or shapes your next marketing campaign. On Twitter, you’re able to conduct and save search parameters. If there’s a specific press release, you can check on how well it’s performing with a service like Buzzsumo ’s Content Analyzer.

Facebook 93

Facebook Review Overview Press Release 93

Laurel Papworth

APRIL 21, 2012

They are small classes with room for question and answer, so bring your Facebook and Twitter questions! You probably already know a little of Facebook, Twitter and social bookmarking. Do you know the difference between a social media strategy and a social media campaign? Step by Step Social Media. Booking information.

Training 76

Training Course Social Media Press Release 76

Proactive Report

JUNE 18, 2021

Many reporters are on Twitter and LinkedIn. The PR campaign goal was to reach 10,000 women in this area with an annual income of more than $100,000 and create awareness of the company and their services. Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic.

Small Business 85

Small Business Tips Fashion Groups 85

Social Media Marketing

MARCH 2, 2010

It's partially because, according to the study by Merkle, they use the same email address to receive notifications from their social networks and opt-in email marketing campaigns. Tags: email trends Twitter CRM social networks. And so we don't end on a completely heavy note, I'll leave you with this topical song by Tom Lehrer.

CoTweet 150

CoTweet CoTweet Press Release Notification 150

The Social Media Incubator

APRIL 13, 2012

Participate in social media sites such as Facebook and Twitter to give your customers another easy way to connect with you. 4. Engage in an ongoing online marketing campaign to get the positive word out about your business. Do not rely solely on your clients to leave good words about you online.

Reputation 121

Reputation Press Release Review Retail 121

Convince & Convert

DECEMBER 5, 2017

REI’s marketing team spearheaded the #forceofnature campaign, but it was Support who spotted and responded to this fan’s touching photo. Social care data can help with triggering recalls, informing press releases, and understanding if the brand has “permission” to lean in on an inevitable controversy—or should stay far away.

Social Media 208

Social Media Marketing Team Upcoming 208

Convince & Convert

MARCH 18, 2016

In the last year, these little faces and icons are revolutionizing the way brands are running marketing campaigns. Emoji are currently used by major companies as part of marketing and communications campaigns. In June 2015, GM put out a press release composed entirely of emoji to introduce the new 2016 Chevrolet Cruze.

Press Release 60

Press Release Marketing Apple How To 60