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Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. Guest Post by Rebekah Iliff. Yes, we did that.).

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Beyond Press Releases: Using Stories to Land Your Organization on the Front Page

Waxing UnLyrical

The feature story also illustrated how the Philadelphia Education Fund helps underserved kids transition to college, raising the nonprofit’s profile prior to their annual Eddy Awards and end-of-year fundraising campaign. Beyond Press Releases: Using Stories to Land Your Organization on the Front Page.

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Multimedia with Press Releases Gets More Views and Engagement

Proactive Report

Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life. 2 and included a video.

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Kraft’s Latest Campaign, #SendNoods, Put Buzz Before Brand Value

Ignite Social Media

On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. The activation launched on National Noodle Day and lasted for six days, during which the company promoted the program on their social channels, through press releases , and with a digital commercial starring actor Vanessa Bayer.

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Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It

Adam Sherk

Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me. So here is the complete press release. Related posts: Email Press Release Optimization Circa 1999.

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How to Tie Social Strategy into Broader Communications Strategy

Social Media Strategies Summit

Press Releases: Still Relevant or Yesterday’s News? The “traditional” formal press release seems far removed from the contemporary world of government on social media. And if so, when should you publish a press release rather than simply announcing the news on social media? The word spreads organically.”.

Strategy 130
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NFT campaign for wine and spirits – AustralianAgave – Metaverse Marketing Australia

Laurel Papworth

Top Shelf International launched a sellout campaign of NFTs for an Agave spirit. How can NFTs be used in Metaverse Marketing campaigns for Australian wine and spirits? Top Shelf International Press Release on NFTs [link]. Mentioned: Australian Sports in the Metaverse Marketing campaigns [link]. Hello and welcome.