Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.

Analytics 350

Analytics Social Media Trendrr Digg 350

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

Kikolani

JANUARY 26, 2010

He also gave an example of a powerful video campaign that charity : water used to illustrate the importance of clean drinking water. Anchor text should be varied in your link building campaign, including capitalization changes and plurality. Social media makes you a better listener and writer. Blogging Tips for Serious Bloggers.

ROI 114

ROI SEO Social Media Tips 114

Waxing UnLyrical

OCTOBER 14, 2010

An article published on Edutopia titled Lead, Don’t Lecture , outlines teachers’ insights that are in line with these sentiments. Corporations constantly churn out copy for communication channels and PR campaigns. Steve Crescenzo observes this problem in corporate communications. Read All About It!

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

NOVEMBER 18, 2010

Tracking sentiment around a brand and its competitors might be important for a product manager. But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

ProBlogger

APRIL 6, 2011

Once they’ve finished a campaign, they will screengrab the blog posts and other media for a case study. They may use a sentiment analysis tool to establish the reach and positivity (hopefully) of what you made. if a brand gets bagged out by a celebrity, perhaps you can run a survey about sentiment and seek ideas about what to do).

Blogger 42

Blogger Brands Survey Cost 42

Convince & Convert

SEPTEMBER 20, 2010

winning campaigns, measure ROI, and reach audiences. If you’d like to read our side of the story, you can do so here: [link] Additionally, I’m not sure if you saw, but we included you in a blog post last week about Lijit users who won PostRank honors for being a Top Blog of 2009. Congrats and thanks again for using Lijit.

Social Media 149

Social Media B2B Strategy Consultant 149