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The Essential Guide to Successful Intent-Based Marketing

Oktopost

Ads (ad clicks, survey answers). Campaign content (CRM software, interactive content, content clicks). You’ll be able to provide them with highly relevant nurturing campaigns that speak to their needs so that you can improve the effectiveness of your marketing strategy. Personalize Your Campaigns. Paid Search.

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Why influencer marketing is an essential part of brand marketing strategy

Socialmedia.biz

Buzzoole , a self-service Influencer Marketing Platform, recently conducted a survey of the over 200 brands on their platform (full disclosure: Buzzoole is a Blonde 2.0 Moreover, the survey revealed that a large majority (65%) of brands are planning on increasing their budget for influencer marketing. How effective is this method?

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Paid media examples. Paid search. Paid social. Email marketing campaigns. Print, radio and TV ads. Sponsored content.

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Teens & Young Adults Prefer Facebook Over Blogs

Firebelly

The survey also showed that teens are significantly less likely that Gen Y and adults to use Twitter. Social networking sites (SNS). 73 percent of teens and 72 percent of Gen Y are now active on at least one SNS. 71 percent of young adults prefer Facebook while 66 percent of younger teens prefer Myspace. Having trouble reading this image?

MySpace 103
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Cyber Monday Is Here!

Firebelly

A recent survey shows that 43 percent of online retailers plan to offer special promotions and discounts on Cyber Monday. Cyber Monday Facts: More than one in three people say they'll be using their fast-access work computers this year for holiday shopping. That's more than 51 million people logging on at work. View an alternate.

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

They just expect you to move seamlessly and consistently from channel to channel and device to device, whether that’s using paid, earned, or owned methods. Should you use paid search links to drive additional traffic? And increasingly, the clients don’t care about these artificial lines of demarcation either.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets. B2B Lead Blog ). Demand for SEO skills has never been greater. Jeff Bullas ). Marketing Charts ). AddThis Blog ). Polaris B ).