Mindjumpers

JANUARY 4, 2012

Tweet This post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. High Level Social Strategy Model. Similar Posts: The Executive Series: High Level Strategy, Value Propositions and Social. For daily insights you can follow Jonas on Twitter (@klit_nielsen ).

Social Media 228

Social Media Nielsen Campaign Strategy 228

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Generate marketing campaign ideas. A clear understanding of customer motivations and journey stages creates targeted campaigns.

Examples 103

Examples Template Templates How To 103

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. Read the entire report here.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Webbiquity SMM

MAY 6, 2014

Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.”

Conference 155

Conference Eventful Social Media Nielsen 155

Audiense

SEPTEMBER 2, 2016

Kronenbourg’s Bronze Lions winning campaign proved one big thing, people will get involved in your social media strategy if they care about the content. Harriet Harrison, Ogilvy & Mather UK The results were astounding, according to Nielsen/Headstream it was the #1 UK social FMCG campaign of 2015, and purchasing increased 14.5%

Engagement 106

Engagement Nielsen Delicious Campaign 106

Mindjumpers

NOVEMBER 23, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The Executive Series: High Level Strategy, Value Propositions and Social. The Buy In! Do you have insights on how data can lead the way? Social Data is an Important Key [The Executive Series].

Data 182

Data Nielsen Buy Loyalty 182

Mindjumpers

JULY 16, 2010

What’s their business strategy? The book will give you an understanding of the personal thinking behind Facebook, some insights in how the all dominating CEO, Mark Zuckerberg is thinking. At client meetings I often gets asked questions like – what’s the future for Facebook? Why do they change this and that? Is it reliable?

Social Networking 176

Social Networking Nielsen Film Facebook 176

Mindjumpers

AUGUST 19, 2010

Are there alignments and are we supporting the overall corporate strategy with our initiative? Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. All other initiatives need a distribution strategy.

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

Are there alignments and are we supporting the overall corporate strategy with our initiative? Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. All other initiatives need a distribution strategy.

Questions 252

Questions Company Nielsen Disqus 252

Mindjumpers

SEPTEMBER 28, 2015

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. It’s essential to have the following to make it work: Clear campaign goal. Content strategy. This doesn’t just happen randomly! Creative content.

Video 100

Video Content Nielsen Marketing 100

Waxing UnLyrical

DECEMBER 14, 2016

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. Source: Nielsen Global Trust in Advertising Survey. Employee advocacy can help you make that possible. Platforms like Circulate.it

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Sprout Social

DECEMBER 29, 2022

According to Nielsen Media, as of 2022 there are over half a million brands globally. For example, their “Worn Wear” campaign on Twitter highlights sustainable fashion that is meant to last. By leveraging Sprout’s analytics tools, you can gather data and apply it to your social strategy all in one place.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Bill Hartzer

MAY 26, 2010

Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies. The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet.

Cymfony 152

Cymfony Social Media Tools SM2 152

SocMed Sean

JANUARY 8, 2012

In their article Friending The Social Consumer , Nielsen reports that: More than 40% of consumers go online to check reviews and consumer feedback before purchasing consumer electronics. 60% of those going online have visited a social network, with half going back everyday according to Facebook.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Janet Fouts

DECEMBER 30, 2014

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. 23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). 38% of Millennials are bilingual. No excuses.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Convince & Convert

NOVEMBER 15, 2013

The management expertise is all centered within Nissan – people like Erich who run the overall strategy and make decisions. For specific arms of the different types of campaigns, there are corresponding agencies who pick up the slack. TBWACHIATDAY handles the specific vehicle campaigns and consumer-facing social activity.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Convince & Convert

SEPTEMBER 2, 2015

More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. When executed incorrectly, however, certain mistakes can prevent your company from maximizing the potential of this strategy. Fix It: How to Get Organized.

Influencer 60

Influencer Brands Marketing Authentication 60

Pixlee

OCTOBER 18, 2016

Investing in these campaigns pays off – and it goes beyond way Instagram influencer marketing to other platforms and a wide variety of topics. Here’s a closer look at how influencers are playing a key role in marketing and strategies for brands to incorporate social influencer marketing into their own marketing and media mix.

Influencer 42

Influencer Brands Nielsen ROI 42

Rebekah Radice

AUGUST 10, 2015

Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising.

Engagement 131

Engagement Tips Facebook Nielsen 131

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Bonus: Learn the basics of building an influencer marketing campaign in our complete guide. Easily customize them in Canva, and take your Reels game to the next level today.

Video 112

Video HootSuite How To UGC 112

Sprout Social

MARCH 8, 2017

Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. In this article we’ll discuss three key subjects to get your influencer marketing campaign up and running. Creating Campaigns Around Social Media Influencers.

Influencer 111

Influencer Social Media How To SEO 111

Pixlee

FEBRUARY 1, 2019

Referral advertising is actually the most trusted strategy among millennials, Boomers, and other age groups. In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Choosing Your Ecommerce Referral Strategy.

Discount 41

Discount UGC How To Apparel 41

Pixlee

NOVEMBER 15, 2016

Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. According to Nielsen, online reviews are the second most trusted source of brand messaging and information. Why to Use User Generated Content. Why should your brand utilize user generated content marketing ?

Content 41

Content UGC Loyalty Nielsen 41

Firebelly

MARCH 5, 2010

Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web. Where do you start? Having trouble reading this image?

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Oktopost

APRIL 22, 2019

The irony is that as omni-channel marketing becomes more complex the more difficult it becomes to create attribution model, which in turn makes strategy that much more important while at the same time making it very difficult to develop. Nielsen Visual IQ. Fortunately, there are solutions to this problem—or are there? Statcounter.

Software 101

Software Marketing Analytics B2B 101

Convince & Convert

AUGUST 7, 2011

Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile. Much, much lower than even a middling email campaign. Share of voice.

Social Media 164

Social Media Quantcast Metrics Comparison 164

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. While we weren't mentioned, I appreciate the list format, and can see this serving as a basis to formulating a monitoring strategy and/or choosing a vendor that best suits their monitoring requirements.

Social Media 155

Social Media Radian6 Strategy SM2 155

Ignite Social Media

FEBRUARY 11, 2021

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. morning, afternoon, evening, etc.).

Social Media 171

Social Media CPC CPA Aggregator 171

Sprout Social

AUGUST 2, 2016

In fact, Nielsen discovered 92% of consumers trust brand advocates over businesses. All these things should factor into your social media ROI strategy. This is why so many brands do social media campaigns on Twitter. Once you’re easier to discover, you’re likely to see higher social media traffic. This was hilarious!

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Sprout Social

MARCH 13, 2017

According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. Notice how the Constant Contact testimonial points out specific results they saw—more engagement for their campaigns. Number of users or customers. Awards and recognition. Social shares (when done correctly).

Conversation 111

Conversation How To Review Influencer 111

Diva Marketing Blog

MAY 19, 2009

Blogger Relations, as other social media strategies, have grown in complexity. But is it a credible marketing strategy? Her professional marketing blog, where she writes about blogger outreach, internet branding and social media marketing strategies, is Marketing Roadmaps. Patrick’s Day.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Buzz Marketing for Technology

JUNE 27, 2008

Home the browser Campaign 2008 News & Politics Arts & Life Business & Tech Health & Science Style & Shopping Travel & Food Sports Slate on NPR Video PRINT DISCUSS E-MAIL RECOMMEND Facebook MySpace Mixx Digg Reddit del.icio.us Its a Jungle Out There Thats Jakob Nielsen s theory. Humans are informavores.

Nielsen 279

Nielsen Pluck MySpace Study 279

Diva Marketing Blog

FEBRUARY 23, 2009

Joel Rubinson : In a world where consumers are in control, where social media provides unprecedented velocity to the spread of messages like the reaction to the Motrin campaign, a marketer must commit to continuous learning. 50% of ad campaigns provide no sales lift.  In turn, “learning” comes from hearing the unexpected.

Research 40

Research Social Media Cymfony Sample 40

Webbiquity SMM

JULY 22, 2014

Is blogger outreach still an effective PR strategy? Social PR Strategies and Tactics. Are they still important for SEO? What are the best practices for social PR? Find the answers to these questions and others here in almost two dozen noteworthy social PR articles, posts, and guides from the past 18 months.

Press Release 217

Press Release Nielsen Blogger SEO 217

Hootsuite

MARCH 3, 2022

Calculate it on a post-by-post basis or for an entire campaign — for any social network. Marketers looking to improve the success of TikTok campaigns will want to focus on analyzing these metrics and optimizing them over time. Calculate it on a post-by-post basis or for an entire campaign — for any social network.

Engagement 100

Engagement Tips Metrics Remix 100

Buffer Social

FEBRUARY 19, 2019

But why is video – particularly mobile video – such an important part of your social media strategy? According to a recent report from Nielsen, U.S. In addition to the three key learnings above, our research pointed to some other unexpected takeaways that you might be able to apply to your video marketing strategy.

CPC 111

CPC Video Cost CPM 111

Rebekah Radice

NOVEMBER 24, 2017

Create a Social Lead Gathering Campaign. Now that you know who your customers are and what they want, it’s time to set up an ongoing listening campaign. As you can see, in their case, a good social listening campaign and a fast response time were enough to win a new customer over from a competitor. You can do the same.

Hashtag 138

Hashtag Influencer Trends Industry 138