Mindjumpers

JULY 1, 2010

3) Different types of content The content must be valuable but it must also be available in various forms and channels so that the prospect or customers can receive or find it in the format he prefers: a blogpost, a white paper, an online video, a presentation, an autoresponder email series, a printed document, etc.

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B2B Strategy Content Marketing 189

Bill Hartzer

MARCH 29, 2012

In order to properly utilize Facebook in your Internet marketing plans, keep several things in mind: • Define the audience – Any potentially successful marketing campaign starts with knowing exactly who the audience is one will go after.

Facebook 72

Facebook Marketing Small Business Advertising 72

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Josh S Peters

NOVEMBER 18, 2009

Lead generation and acquisition is one of the four main types of marketing campaigns and yes, social media can be used in it. First let’s talk about what this very important type of campaign is. You see them on tv commercials, in ads, and part of more and more campaigns. There will be more on that in a bit.

Social Media 113

Social Media ROI Newsletter Campaign 113

Writtent Blog

MAY 20, 2014

Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). Content Campaigns are Diversifying. Interest Targeting.

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Trends Content Marketing Curation 95

Convince & Convert

MAY 12, 2016

Whether you decide to host a recording of the entire webinar or use highlights as part of your nurturing campaign strategy, be sure to leverage the webinar recording as “the content marketing gift that keeps on giving.” Create a Post-Webinar Nurturing Campaign. Get our Definitive email newsletter.

Tips 60

Tips Survey Hosting Metrics 60

Diva Marketing Blog

FEBRUARY 24, 2011

Jamie Turner : This is one of the few books out there that provides a step-by-step roadmap on how to set up a social media campaign so that it generates a return on investment. Nor can you have a successful social media campaign. What was special about your vision that the reader would take away from the read? .

Social Media 75

Social Media ROI How To Cost 75

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Email drip campaigns can be an incredibly effective form of advertising. Email drip campaigns can be an incredibly effective form of advertising. Think ebooks, white papers, webinars, and any how-to content you’ve created.

Tips 98

Tips Content HootSuite UGC 98

ProBlogger

OCTOBER 25, 2013

How about boosting downloads for your latest white paper or newly-launched digital product? While you may have placed a sign-up field for your newsletter or added a new product to your e-commerce site, your job as a content marketer doesn’t end there. This is guest contribution from Michael Kuhlmann. Finish the race.

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How To Examples Discount Products 45

Writtent Blog

NOVEMBER 26, 2023

Some of the most popular types of content you can produce include: articles and blog posts videos infographics webinars podcasts interactive media white papers and case studies Remember that you can do a lot more than just publish content on your blog.

How To 98

How To Press Release Template Templates 98

Webbiquity SMM

SEPTEMBER 4, 2012

Already have practice doing it (“long before the social web, [B2B marketers] were publishing newsletters, quarterly magazines and [using] other marketing tactics that map to many key social media marketing methods”). Social media marketing isn’t a campaign, it’s a reorientation. Relationship-based sales.

B2B 185

B2B Social Media Review eBook 185

agora pulse

MAY 26, 2020

Create a landing page that wows your audience and helps you meet marketing campaign goals. When you run a marketing or advertising campaign on social media, it’s essential to send your audience to a landing page that encourages targeted actions. Both paid and organic campaigns can feature social media landing pages.

Social Media 150

Social Media How To Discount Campaign 150

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Facebook Page Have a Pulse? These are exciting times at Bulb HQ! Oh, and the brand is up to 120,000+ fans now!

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Consultant Metrics Social Media Social CRM 122

Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. Depending on the business needs they may focus on Flickr , e-newsletters, blogs, SlideShare and other social media platforms. Another 25% of a company’s focus is on improving conversion and optimization of campaigns.

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ROI Social Media Metrics Survey 244

agora pulse

FEBRUARY 25, 2020

If a campaign needs to be sent out the next day, it should be prioritized over organizing an important task that could be completed in a day or two. Presentations can be turned into videos, white papers , or e-books, or broken down into various types of infographics. Make use of that when building your campaigns and content.

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Products Notification Curation Banking 193

Mindjumpers

SEPTEMBER 23, 2010

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Facebook 267

Facebook How To Disqus Fashion 267

Convince & Convert

APRIL 28, 2010

I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. I also think this would pair great with a recent white paper by White Horse called the TIME Method. What would you do?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Oktopost

JULY 23, 2020

In the middle of the B2B funnel content usually consists of: White papers. Subscription-based newsletters . For example, it may be part of a planned advertising campaign. Here they need their questions answered in-depth and the more general upper-level content won’t cut it. Self-tests and calculators.

Content 169

Content B2B How To Types 169

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Unlikely at best.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MARCH 18, 2016

And when we say aggregate, we mean pull in your blogs, pull in your social media content, your video content, your ebooks, your white papers, all of this really great stuff that in many cases, if you’ve got a lot of it, is kind of sitting in a whole bunch of silos. Here are all our white papers. Jay: Right.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

JUNE 12, 2013

You’ll also want to email a link to your list (sometimes in a larger newsletter). That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Convince & Convert

JANUARY 11, 2017

Did it come from a specific campaign? Was this tweet leading to a whitepaper that discusses ROI, or was the tweet leading to a white paper that discusses financial security platforms? Get our Definitive email newsletter. We know why we sent the tweet. What’s the topic of the tweet?

Social Media 60

Social Media ROI B2B Metrics 60

Oktopost

JUNE 9, 2020

You can highlight this week’s or month’s top advocates in an email newsletter and showcase their success stories. You can compare employee advocacy to other social campaigns such as, for example, paid social ads. It’s extremely important to acknowledge employees for their efforts – especially in a public forum. Gamification.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

AUGUST 4, 2021

In this guide, we’ll walk you through the basics of email marketing and give you some tips on optimizing your email campaigns for better conversions. There are so many different types of email campaigns you can send (more on this below) and there’s plenty of room for creativity. Step 1: Understand the goal of your email campaign.

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Campaign Marketing Discount How To 98

Writtent Blog

APRIL 8, 2013

Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not. That’s why we’ve put together this list of 25 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter. The same is true for your company newsletter.

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Newsletter Resources Content Press Release 111

Hootsuite

NOVEMBER 30, 2023

From social media posts to email newsletters to videos and websites, Canva has more than 600,000 templates in their premium collection as well as thousands that are free to use. Using the same process as above, you can generate content ideas for white papers, videos, podcasts, infographics, and more. This is your tool.

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Tools Content HootSuite Marketing 104

Hootsuite

SEPTEMBER 17, 2020

You’ll never spend more than a specific amount for that ad per day, helping you get a better sense of how much you should budget for your digital ad campaign. Now that you know how Google ads work, let’s take a look at the different types of Google ads you can use for your campaign. Display campaign. Shopping campaign.

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Adwords Google Campaign Cost 145

Convince & Convert

APRIL 22, 2016

So, using Sigstr gives you the ability to take your employees’ work email signatures, not their personal, their work email signatures and insert graphical banners in those signatures that then click through to your landing page, to your sign-up page or video, your white paper, your webinar, whatever. Dan: You got it, you got it.

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Campaign Groups Groups Analytics 60

agora pulse

AUGUST 19, 2020

A total of 76% of buyers are willing to share their information in exchange for white papers; ebooks took second place with 63%. Even carefully planned out content curation campaigns have gone horribly wrong. When Adidas launched its #DareToCreate campaign last year, it didn’t anticipate what might go wrong.

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Curation Content Curata Flipboard 130

Convince & Convert

DECEMBER 30, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Newsletters. Listicle Summaries.

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Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Newsletters. Listicle Summaries.

Types 60

Types Content Diagrams Posterous 60

Writtent Blog

FEBRUARY 20, 2014

We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Major brands have been using their real-life employees to recruit and market for decades, an idea we famously saw with IBM’s “I am an IBM-er” campaign: image credit: IBM. Print Newsletters. Co-Creation.

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