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What is a customer journey map and how to make your own [examples included]

Sprout Social

This helps determine the ROI of customer-centric engagement and service. Generate marketing campaign ideas. A clear understanding of customer motivations and journey stages creates targeted campaigns. These insights are handy when creating emotional marketing campaigns. Identify content gaps. Guide multiple departments.

Examples 101
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B2B Employee Advocacy Best Practices

Oktopost

How to Measure and Maximize Employee Advocacy ROI. A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. It will also enable you to grow a fruitful advocacy program that drives a positive ROI. “In

B2B 145
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 80% of Twitter use is on mobile devices. blogs and mobile marketing—52%) and SEO (51%). 40 percent of U.S.

Research 210
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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Infographic: Social Media ROI Statistics by Digital Buzz. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. Social Media and C-Level Executives.