Facebook Announces Several Measurement Products, Integrations

Measure this: Facebook Wednesday announced a host of new products and integrations with its measurement partners.

Measure this: Facebook Wednesday announced a host of new products and integrations with its measurement partners.

The social network announced the following new products or integrations:

Nielsen Catalina Solutions: Nielsen Catalina Solutions will provide consumer-packaged-goods advertisers with ways to understand the impact of Facebook and Instagram on in-store sales.

Oracle Data Cloud Partner Lift API: Oracle Data Cloud became the first partner to integrate with the lift application-programming interface Facebook introduced in March, and this integration will give CPG marketers more accurate measurements of every campaign.

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