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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

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Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

Twitter now displays emoji symbols in Web interface – emoji users on Twitter can now see emoji characters on the desktop version, not just on mobile apps (NDTV Gadgets). Any social media updates that we missed? Let us know in the comments below.

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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power.

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What Does 2013 Hold for Social Media?

Mindjumpers

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. Read the entire report here.

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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

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When TV Becomes An Accessory To YouTube

Twist Image

You''re in the minority (and yes, I say this with full acknowledgement that if you''re spending money on mobile data, this newly added features can be both draining and expensive. From the article: "From May to July, Facebook said video views have surged 50%, with more than 65% of the total taking place on mobile.

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