Waxing UnLyrical
APRIL 13, 2016
What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. Heineken 100 marketing campaign.
Waxing UnLyrical
APRIL 11, 2019
They then approached SA to create a public awareness campaign to help reduce the stillbirth rate in the state of Iowa. The SA team and the Healthy Birth Day founders developed a simple but memorable campaign theme “ Count the Kicks.” Since then, it has become far more than a campaign theme.
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Waxing UnLyrical
JULY 18, 2016
Measuring Mobile Marketing Requires Different Metrics. Why: “With so many audiences, communication channels and types of messaging, proving the impact of public relations may seem impossible, but all you need is the right measurement strategy and the will to adapt to these changes,” writes Katie Gaab for Cision. ” 3.
Waxing UnLyrical
FEBRUARY 21, 2012
A little of what Alan said: “[In my new role I work on] as much pre-campaign data-4-insights for clients & new biz as during+post-campaign measurement. [I] Also: “Instead of Top Tier vs Tier Two [media], we’ll be measuring mobile vs non-mobile, influence vs general in all forms of media.”
Waxing UnLyrical
SEPTEMBER 18, 2013
Video: With 92 percent of mobile video viewers sharing videos with others and 1 billion unique users on YouTube each month, it’s a great way to connect with your audience and reach new members. Nurture Campaigns: Add the attendees into your nurture campaign, and carefully pick thought leadership pieces to send them.
Waxing UnLyrical
DECEMBER 18, 2013
And while social media has certainly changed the face of political campaigns, it has not replaced other traditional forms of communication. That said, the issue of funding often poses problems for smaller campaigns or new candidates. But that’s when a smart social media campaign comes into play. Engagement and amplification.
Waxing UnLyrical
JULY 27, 2011
Instead, I was taken to the non-mobile friendly MAC website. So the main point is this: don’t let the flashy, shiny thing – whether it’s a QR code or whatever hits the marketing circuit next – distract you from asking the questions you should ask before every marketing campaign. Why are you doing it?
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