Baskin Robbins Sells 31-Cent Scoops With Smart Social Media
Socialized
MAY 21, 2010
There are many reasons this campaign is so successful. Also, once in the store, I was given a handout that explained that I could use my mobile phone to send a text message and join an ice cream club for birthdays, discounts and other promotions. We are jumping at the chance to reward our most frequent customers.
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