Small Business Mavericks

AUGUST 11, 2014

Tommy Landry’s list of 10 Ways To Breathe New Life Into A Floundering Google AdWords Campaign in Search Engine Journal is similar to a list of gardening techniques because you have to know enough about the situation to decide which technique is going to be the best for improving it.

Adwords 87

Adwords Campaign Tips Journal 87

Small Business Mavericks

DECEMBER 4, 2014

Here’s what she says happened last weekend: People started shopping on Thanksgiving Day and most of us used mobile devices. Instead of jostling shoulders with that crowd of fishermen-marketers right at the edge of the water, it looks like the effective strategies are more remote, in the form of targeted e-mails and mobile marketing.

Mobile 98

Mobile Banking Overview Small Business 98

Small Business Mavericks

NOVEMBER 20, 2014

Here’s her list: Mobile-only/Mobile-first will be the norm — everything is moving to mobile because that is how most of us will be accessing the internet. And mobile is obviously going to be on the list because it is far past being a trend. What do you think of that list?

Marketing 102

Marketing Mobile Trends Data 102

Small Business Mavericks

NOVEMBER 28, 2014

By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook. The site says that all video views — including ads — number about one billion every day, with 65% of those views on a mobile device. If we do, will you be looking at video ads as part of your campaigns?

Video 137

Video Facebook Marketing Retail 137

Small Business Mavericks

NOVEMBER 1, 2012

Use that information to strategize your organic search campaigns. Mobile/Local Search Dominate Organically. Mobile search presents a great opportunity for search engine optimization specialists.

SEO 93

SEO Mobile Engineering Organization 93

Small Business Mavericks

OCTOBER 2, 2014

In marketing, this happens when a PPC campaign is cherished despite results, or when a slogan is kept even when nobody but the boss likes it. ad campaigns. mobile marketing. The more people there are, the more flexible a strategy needs to be in order to get everyone on your side. Strategy Must Be Secondary. business growth.

Strategy 127

Strategy Marketing Campaign SEO 127

Small Business Mavericks

NOVEMBER 21, 2013

Social networks were compared to ad exchanges, networks, video networks, and mobile campaigns. Before you start any social media campaign, make sure your landing page is optimized and ready to convert. I can’t vouch for how reliable this study is, but it does look fairly interesting.

Social Networking 101

Social Networking Study Metrics Campaign 101