Social Media Strategies Summit

JANUARY 2, 2020

More and more consumers are using their mobile phones to make holiday purchasing decisions. 75% of Thanksgiving weekend shoppers turned to mobile to research and make purchases, while younger generations also utilized social platforms to track sales and promotions. Here’s our round-up of the top 8 holiday campaigns for 2019. #1

Campaign 134

Campaign Retail Loyalty Marketing 134

Mindjumpers

SEPTEMBER 6, 2012

In a social media world where consumers and users are increasingly applying a SoLoMo (Social Local Mobile) attitude towards their social networks, the number of active users of the mobile Facebook app is therefore an indicator of what is to come. Facebook Mobile Penetration. Is your brand taking the mobile movement seriously?

Mobile 234

Mobile Statistics Facebook Applications 234

Social Media Today

JULY 10, 2019

Mobile marketers were full of surprises in the first half of the year with efforts that scanned, scorched and sliced their way to success.

Mobile 139

Mobile Campaign Marketing 139

Social Media Marketing

APRIL 14, 2020

Technology has been on constant change and almost everything has been going mobile these days. People are on the move and the convenience mobile gadgets provide has made more and more people utilize it. What are Mobile Apps? Samples of this category are calculator, flashlight, alarm, reminders and weather.

Mobile 95

Mobile Strategy Marketing Applications 95

Social Media Strategies Summit

JANUARY 2, 2020

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.

Campaign 166

Campaign Meme Instagram Social Media 166

Mindjumpers

SEPTEMBER 10, 2012

People are connecting to their social networks through their mobile phones , and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution. SoLoMo and location-based engagement. What implications does it have for brands?

Mobile 255

Mobile Foursquare Instagram Applications 255

The Realtime Report

FEBRUARY 25, 2014

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. the number of mobile orders went up by 58%.

Mobile 173

Mobile Statistics Study Campaign 173

agora pulse

JUNE 10, 2020

Use these mobile apps for social and get started crafting fantastic content right away. In my opinion, it’s not the time to release new products or launch complex multimedia marketing campaigns—but it is a time to be sensitive to the issues that people all over the world are facing and to simply connect with them. (So Quik by GoPro.

Mobile 131

Mobile Social Media Video Library 131

Jon Loomer

JANUARY 9, 2020

For what sort of campaigns might you utilize device targeting? The post How to Target Specific Mobile Devices on Facebook and Instagram appeared first on Jon Loomer Digital. To dig deeper, check out this article about comparing Facebook and Instagram audience sizes. Let us know in the comments below!

Mobile 172

Mobile Instagram Facebook How To 172

The Realtime Report

DECEMBER 27, 2016

How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. Here is how you can embark with a successful mobile marketing strategy.

Mobile 135

Mobile Strategy SMS Automotive 135

Mindjumpers

OCTOBER 17, 2012

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. The Tuborg example demonstrates the value for a Carlsberg brand to use the app as a communications tool during a campaign to create an integrated experience for the consumer.

Mobile 272

Mobile Brands Foursquare Eventful 272

Keyhole.co

DECEMBER 11, 2023

Engagement rates have become the yardstick of success for email and social media campaigns. That’s the magic of high-engagement email campaigns. To truly understand the art of maximizing engagement, we’re going to dive into the core elements that make email and social media campaigns shine. What is engagement rate?

Campaign 52

Campaign Engagement Social Media How To 52

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Here are three successful ABM campaigns that show how reaching a small audience can have a big impact. T-Mobile, the Reception We Were Looking For.

Campaign 147

Campaign Marketing B2B Conference 147

Convince & Convert

NOVEMBER 25, 2014

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. A conversion is when a mobile app boosts sales, whether directly or indirectly.

Mobile 161

Mobile Conversation How To Applications 161

The Realtime Report

MAY 16, 2017

Effective Email Marketing In The Mobile Environment By Jasmine Chambers. Five years ago, most businesses paid little attention to the way their marketing emails looked to recipients viewing them on their mobile phones. You need to make sure that your emails look great on mobile screens. Why Mobile Optimization Is Important.

Mobile 107

Mobile Marketing Campaign SEO 107

Webbiquity SMM

MAY 3, 2012

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me? Still not convinced?

Mobile 180

Mobile iPhone iPad Training 180

Social Media Strategies Summit

DECEMBER 14, 2018

This is creating a battle among brands to get campaigns opened and to win the attention of subscribers. As we head into 2019, marketers need to audit their email marketing to make sure their campaigns are optimized to continue achieving great results in the new year. From there, break down those objectives into individual campaigns.

Campaign 109

Campaign Metrics Guidelines Template 109

The Realtime Report

JULY 18, 2014

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Adidas’ all in or nothing campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing. The #AskZlatan interactive campaign earned over 10.5

Campaign 176

Campaign Social Media Statistics Sports 176

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

Metrics 52

Metrics Influencer Campaign CPA 52

The Realtime Report

DECEMBER 31, 2013

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. The videos – featuring dogs getting into stinky, gross items (baby diapers, anyone?)

Campaign 168

Campaign Social Media Case Study Study 168

The Realtime Report

DECEMBER 27, 2012

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. Where were these mobile ads leading viewers? sports grew 417%.

Mobile 170

Mobile Automotive Sports Travel 170

The Realtime Report

NOVEMBER 6, 2012

Denny’s latest campaign uses QR codes to provide fans with exclusive content from Warner Bros. Mobile is a channel we will increasingly support moving forward,” John Dillon, vice president of marketing at Denny’s, Spartanburg, SC told Mobile Commerce Daily. Pictures upcoming film “The Hobbit.”

Mobile 168

Mobile Film Upcoming Campaign 168

Convince & Convert

JUNE 25, 2014

One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. In fact, it’s been reported that Coca-Cola historically has invested 70% of their mobile budget on SMS marketing. Yes, that immediate. Having S.M.A.R.T

SMS 166

SMS Campaign Mobile Marketing 166

The Realtime Report

FEBRUARY 21, 2014

Taco Bell is about to make ordering even easier, with the introduction of mobile ordering. The fast food chain’s consumers will soon be able to use a mobile app for easy, efficient ordering — without ever having to place a call. Are other restaurants embracing mobile ordering? What do you think?

Mobile 170

Mobile GPS Privacy Campaign 170

Socialmedia.biz

JANUARY 14, 2020

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

Mobile 90

Mobile Engagement Organization Video 90

Pixlee

APRIL 28, 2021

In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. This is where user-generated content (UGC) campaigns come in. With UGC campaigns, it’s your customers who showcase your product across social media channels through content they made.

Campaign 97

Campaign UGC Content Sports 97

Hootsuite

AUGUST 8, 2022

It’s a free mobile service that offers text messaging, voice and video calls, group chats and more. Your KakaoTalk marketing campaign might extend far beyond South Korea. With BizBoard, you can create highly targeted ad campaigns using Kakao Sync. What is KakaoTalk? How can you use KakaoTalk for business?

Mobile 83

Mobile FAQ HootSuite Retail 83

Jon Loomer

FEBRUARY 24, 2024

Presumably, it’s 30 percent of the cost of the entire campaign, from the scheduled start to the end date. This fee won’t apply if you boost from the web or a non-Apple mobile device. You should create your campaigns in Ads Manager, preferably on a desktop. The mechanics of fronting the fee aren’t entirely clear.

iPhone 155

iPhone Apple Cost Small Business 155

The Realtime Report

JUNE 12, 2014

Social media is expected to play a huge role in this year’s tournament, and we’ve compiled some of the most popular and creative marketing campaigns centered around the event: Hyundai’s dedicated Tumblr site will release 120 pieces of football related artwork including GIFs, quotes, illustrations and short films throughout the 2014 World Cup.

Campaign 178

Campaign Social Media Tumblr Remix 178

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. — Samsung Mobile (@SamsungMobile) July 27, 2016. What a year for sport!

Campaign 110

Campaign Social Media Sports Mobile 110

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way? . Walmart’s “mobile-ad blitz” ran for 72 hours. ” The result?

Mobile 149

Mobile Team Retail Journal 149

Mindjumpers

JUNE 7, 2011

Tweet McDonald’s came up with a really cool interactive billboard campaign in Sweden. What makes the campaign more interesting is that you don’t really have to download the app, which normally causes quite a big barrier to entry. Impressive Digital Campaign: Magnum Pleasure Hunt. The concept is quite simple.

Campaign 255

Campaign Mobile Engagement Brands 255

Mindjumpers

JUNE 14, 2011

While going through some viral campaigns I realized that all good viral marketing campaigns had a few things in common. A good viral campaign is usually made of following elements: Unexpected theme: The element of surprise in campaigns increases the curiosity of the audience and makes them wonder ‘what next?

Campaign 181

Campaign Mobile Products Social Media 181

Mindjumpers

OCTOBER 26, 2011

mobile using audience, jumping an impressive 75% to 13.4 Facebook’s mobile audience worldwide is now a heady 350 million. The overall social networking population across mobile devices increased by 37% to 72 million people – about 31% of all U.S. mobile users (aged 13 and over). 28% clicked on an ad.

Mobile 203

Mobile LinkedIn comScore Twitter 203

The Realtime Report

FEBRUARY 12, 2014

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season. “This campaign allowed HTC’s fans to express themselves creatively, become part of the campaign.

Campaign 149

Campaign Case Study Mobile Study 149

Idaconcpts

DECEMBER 31, 2012

With the emergence of mobile tablets and smart phones, eCommerce websites need to rethink their overall business strategy to ensure their website is optimized for these devices. I run SEO campaign for one ecommerce website and recently I implemented a mobile version of their website. Mobile-Friendly Images.

Mobile 122

Mobile Tips Price Smart Phone 122

Mindjumpers

AUGUST 16, 2012

There has never been more gamers on Facebook than there is at the moment, and it thus seems that now might be a really good time to start thinking apps and games into your social marketing campaigns in order to entertain your fans and keep them coming back. At the moment, Facebook is intensifying the focus on mobile.

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Campaign Facebook Marketing Mobile 235