Mindjumpers

MARCH 16, 2011

Amongst some of the other winners, the “ Old Spice &# campaign was once “again” the most remarkable in the category “Digital Campaign of the Year”. Mobile category presented by Hoefler & Frere-Jones. Users and campaigns that are creatively connecting and sharing their experience. Digital Campaign of the Year.

Film 253

Film Project Wiki Campaign 253

Mindjumpers

NOVEMBER 23, 2012

Emarketer has recently released a report detailing their projections of the digital landscape in 2013 – a landscape that is crucial for marketers to understand as they develop campaigns to target the growing online and mobile populations. Read the entire report here.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

OCTOBER 22, 2014

Today we are taking a look at the mobile app ‘Snapchat’, that allows for its users to send images that automatically delete themselves a few seconds after being viewed. Let the users create the content: Encourage the users to participate in campaigns by sending images or videos of them using the product.

Platform 229

Platform Brands Content Mobile 229

Mindjumpers

JANUARY 12, 2011

Most Creative Social Media Campaign: Stand Up For WWE. Best Mobile Device: iPhone. Best Mobile Game: “Angry Birds”. Best Mobile App sponsored by Mobile Future : DriveSafe.ly. Best Mobile Platform: Android. Best Mobile User Experience: eBuddy. Most Creative Social Good Campaign: Twitchange.

API 212

API Technorati Foursquare iPad 212

Mindjumpers

JUNE 5, 2012

Tweet Instantaneous mobile photo sharing is becoming increasingly popular. The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. How Threadless Engages its Community on Instagram.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Mindjumpers

OCTOBER 8, 2013

Social videos give businesses an opportunity to extend their mobile reach and engage in the rapidly changing social media world. Oh and finally: According to Neomobile , two thirds of the world’s mobile data traffic will be video by 2017! General Electrics showing how nature is one big loop in their 6 Seconds Science campaign.

Video 266

Video Film Instagram YouTube 266

Mindjumpers

DECEMBER 9, 2015

India is a mobile first country where 41% of total mobile users are active on social media. The increasing affordability and use of Smartphones as internet devices means India is serving data to almost one billion mobile phones, and an individual spends an average of 3 hours on social media every day irrespective of device.

Social Media 100

Social Media Trends Mobile Social Networking 100

Mindjumpers

DECEMBER 4, 2015

Recently, the Prime Minister of India, Mr. Modi, pledged to bring about a digital wave in India, launching a campaign called Digital India. Statistics from Internet and Mobile Association Of India reveal the growing number of India’s population using social media. Unique Mobile Users: 590 million – a penetration rate of 46%.

Activities 100

Activities Social Media Film Mobile 100

Mindjumpers

MAY 23, 2012

The point was to evoke a physical reaction to the core message of the campaign, “Who Cares?”, With a target group understanding focused on the online part of their daily life, the campaign tried to actively move them from the screen into the action. Similar Posts: Anthon Berg Celebrates the Generosity With The New Campaign.

Groups 228

Groups Groups Campaign Travel 228

Mindjumpers

OCTOBER 27, 2010

Best Use of mobile. Best Campaign. We’re not surprised to find The Old Spice Youtube campaign as nominated in two of the categories; Best Writing and Best Campaign. Toyota’s Sponsafier campaign has got 4 nominees because of it’s social media success; the campaign engaged thousands of people.

Social Media 193

Social Media SMS Social CRM Technorati 193

Mindjumpers

JUNE 25, 2012

Cannes Lions Awards sets the benchmark for excellence in creative communications and this year Cannes Lions welcomes new entry sections for Mobile Lions and Branded Content & Entertainment Lions. Branded Content & Entertainment Lions: Cultivate Campaign by Creative Artists Agency for Fast Food.

Film 168

Film Small Business Curation Mobile 168

Mindjumpers

MAY 2, 2012

Emart SunnySale Campaign. The Korean retail chain Emart launched a campaign to increase their sales during lunchtime between 12pm and 1pm, as their sales decreased drastically during this hour. Their solution to the problem was to build a sundial with the shape of a QR code.

Brands 269

Brands Posterous Retail Collaboration 269

Mindjumpers

JULY 21, 2010

OliveWoo–The First Location-based Date Service Facebook Introduces Geolocation Tags: App , Foursquare , geolocation , location based service , Mobile , mobile app , Social Network Posted in Social Network , Tech Development Leave a Reply Click here to cancel reply. Similar Posts: Foursquare: How Does It Work?

Foursquare 217

Foursquare Startup Disqus Fashion 217

Mindjumpers

MAY 6, 2011

Best Use of Mobile (Nominees): Grape (Russia). The most talked about campaigns: Two of the highly applauded campaigns which won several accolades were Mitsubishi Live drive , by 180 LA (US). I feel every aspect of a successful marketing campaign is well captured here – engagement, interaction and dialogue.

Social Media 188

Social Media Social CRM Project Film 188

Mindjumpers

APRIL 28, 2011

Best Use of Mobile. Best Campaign. In the category of Best Innovation, we find the campaign of Corona Light called “Most Liked” , which we wrote about on our blog. In the category of Best Innovation, we find the campaign of Corona Light called “Most Liked” , which we wrote about on our blog. Best Relationship With Blogs.

SMS 170

SMS Social CRM Reputation Campaign 170

Mindjumpers

AUGUST 19, 2010

Facebook will make the service available in more countries and on more mobile platforms in the future. When to go to the application on your mobile, you open Facebook Places and according to where you are, the application will show a list of places near you. But no one really knows how long it will take. How does Places work?

Foursquare 187

Foursquare Facebook Disqus Applications 187

Mindjumpers

AUGUST 19, 2010

Facebook will make the service available in more countries and on more mobile platforms in the future. When to go to the application on your mobile, you open Facebook Places and according to where you are, the application will show a list of places near you. But no one really knows how long it will take. How does Places work?

Foursquare 178

Foursquare Facebook Disqus Applications 178

Mindjumpers

AUGUST 30, 2010

billion mobile phones on the planet, it will be interesting to see where it will bring us in the future. Also Places will become an interesting platform for marketing efforts, like for instance location specific ads. With more than 500 million users on Facebook and 4.6

Facebook 251

Facebook Foursquare GPS Smart Phone 251

Mindjumpers

NOVEMBER 11, 2010

Best Use of mobile: The brpr Group. Best Campaign: Wieden+Kennedy. Here, we will list the winners of the 16 different categories of the event: Best 140 Characters (SMS, Tweet): Saatchi & Saatchi Los Angeles. Best Use of a Micro-Blogging Platform: Phéromone, the interaction agency. Best Use of a Social Media Platform: Prime.

SMS 227

SMS Social CRM Technorati Eventful 227

Mindjumpers

MAY 19, 2011

Tweet Most businesses however big or small, now have a presence on different social media channels as suggested by their strategists and they also run campaigns to gain traction on their profiles. Because no one likes to talk to a computer or a mobile phone, we all like to interact with human beings.

Guidelines 238

Guidelines Social Media Automotive Sports 238

Mindjumpers

JULY 5, 2010

Facebook Places Explained Tags: digital media , Foursquare , mobile apps , Roskilde Festival , smartphone Posted in Marketing & Communication , Social Network Leave a Reply Click here to cancel reply. Follow Anne on Twitter Similar Posts: Social Media on Roskilde Festival Foursquare: How Does It Work?

Foursquare 182

Foursquare Badge Disqus Fashion 182

Mindjumpers

SEPTEMBER 28, 2015

Because of these improvements in how your customers access the internet, over a tenth of all videos are played on mobile phones and tablets – and this percentage is set to continue rising sharply. It’s essential to have the following to make it work: Clear campaign goal. YouTube racks up over one billion unique visitors a month.

Video 100

Video Content Nielsen Marketing 100

Mindjumpers

NOVEMBER 9, 2011

Of course you don’t have the option to do stuff that you would normally do from a personal profile, such as playing games, hangout on mobile devices or +1 things on the web. Finally, it is of course also possible to create an Adwords campaign. Also, Pages have a +1 button to allow for people to easily follow you.

Google 223

Google How To Badge Adwords 223

Mindjumpers

SEPTEMBER 10, 2012

People are connecting to their social networks through their mobile phones , and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution. SoLoMo and location-based engagement. What implications does it have for brands?

Mobile 255

Mobile Foursquare Instagram Applications 255

Mindjumpers

JULY 5, 2012

Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. It is not only BDAs that are gearing up for the mobile platform. Where do you start?

Mobile 247

Mobile Social Media Module Statistics 247

Mindjumpers

JUNE 14, 2011

While going through some viral campaigns I realized that all good viral marketing campaigns had a few things in common. A good viral campaign is usually made of following elements: Unexpected theme: The element of surprise in campaigns increases the curiosity of the audience and makes them wonder ‘what next?

Campaign 181

Campaign Mobile Products Social Media 181

Mindjumpers

OCTOBER 26, 2011

mobile using audience, jumping an impressive 75% to 13.4 Facebook’s mobile audience worldwide is now a heady 350 million. The overall social networking population across mobile devices increased by 37% to 72 million people – about 31% of all U.S. mobile users (aged 13 and over). 28% clicked on an ad.

Mobile 203

Mobile LinkedIn comScore Twitter 203

Mindjumpers

JANUARY 9, 2013

A reply that will reveal a discount coupon which will only be visible once and for just 10sec: It intertwines the principles of SoLoMo in its engagement of the fans by combining a mobile app with a concept of on-location activation: To win the discount you have to be in a store and engage actively. Online meets offline engagement.

Facebook 247

Facebook Discount Marketing Retail 247

Mindjumpers

SEPTEMBER 4, 2012

Understanding Facebook’s new advertising tool is key to effective results, and this definitely provides you with some good information, if you haven’t run an ad campaign yet. Just over 50% of Facebook’s users are on mobile – that means 543 Million mobile users. Facebook ads statistics. More than 3.2 Were they a random sampling?

Advertising 260

Advertising Facebook Comparison Sample 260

Mindjumpers

AUGUST 7, 2012

The rise of smartphones and mobile apps might account for some of the recent growth in Twitter usage among the very youngest adults. By contrast, only 9% of Internet users who own more basic mobile phones use Twitter and only 3% of them use Twitter daily. Similar Posts: The Impact of Mobile Web Usage [Infographic].

Study 264

Study Twitter Mobile Survey 264

Mindjumpers

SEPTEMBER 11, 2012

That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. The “Do Us a Flavor” Campaign. “ What can you learn from Lay’s “Do Us a Flavor” campaign?

Crowdsourcing 190

Crowdsourcing Brands Tourism Campaign 190

Mindjumpers

SEPTEMBER 10, 2010

Live streaming and mobile castings are also a utilized medium for brands to reach a wider audience. I think we will continue to see more of fashion live streaming through our mobile devices and it may be the future way of communicate in this industry. For example, Louis Vuitton live-streamed its show on their Facebook Page.

Fashion 251

Fashion Industry Social Media Blogger 251

Mindjumpers

DECEMBER 18, 2012

Although the user growth is slowing down now, the next round of increase by the prosperity of mobile Internet can still be expected. In fact, 2012 could also be seen as China’s mobile Internet year, as mobile phone netizens in 2012 exceeded desktop counterparts for the first time, reaching 388 million users. .

Content 208

Content Marketing Press Release Mobile 208

Mindjumpers

AUGUST 24, 2012

We’re in a competitive landscape and thereby the placement of ad campaigns can carry along a great effect. Promoted Tweets can help a brand expand its reach of Tweets to a broader audience with targeting options on Twitter.com and across mobile devices. Promoted Tweets. Tweets in search results starts at £0.10 Promoted Trends.

Tumblr 191

Tumblr Foursquare Twitter Trends 191

Mindjumpers

MAY 24, 2012

The list of campaign entries has been as impressive as for the past awards, with big international brands such as Nike, Volkswagen and McDonalds. These campaigns will define standards and work as best practices for the future. Best Use of Mobile – Carling Black Label – Be the Coach by Ogilvy Cape Town.

Social Media 213

Social Media Social CRM Airlines Guidelines 213

Mindjumpers

SEPTEMBER 13, 2010

.: Similar Posts: Location Based Social Media for Brands A Recipe For Social Media Marketing = Co-Creation Flowtown – an Interesting Social Marketing Tool Tags: geolocation , Glympse , Iphone app , LBS , location based service , mobile application Posted in Social Media Leave a Reply Click here to cancel reply.

Foursquare 201

Foursquare Applications iPhone Travel 201

Mindjumpers

SEPTEMBER 13, 2010

.: Similar Posts: Location Based Social Media for Brands A Recipe For Social Media Marketing = Co-Creation Flowtown – an Interesting Social Marketing Tool Tags: geolocation , Glympse , Iphone app , LBS , location based service , mobile application Posted in Social Media Leave a Reply Click here to cancel reply.

Foursquare 196

Foursquare Applications iPhone Travel 196