Jeff Esposito

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Are you green-washing to build up your marketing database?

Jeff Esposito

You see, many of these retailers add your email to their database which also means that you are now getting email campaigns from them which to me is just spam. My wife has often been asked by stores for her mobile number only to get unwanted text messages on sales and specials.

Sports 44
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New toy blues

Jeff Esposito

Earlier this month, Facebook dropped a bomb on the geolocation space by introducing deals via their Places mobile application. This move was a power play for the largest social network and a potential boon for advertisers looking to tap into the 100 million users of the Facebook mobile application.

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Trending Sources

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Content Marketing Trends for 2014

Jeff Esposito

This is causing brand awareness campaigns to go viral, making their clients thought leaders in their respective industries, which also builds trust with their publics. In fact, there are already more active mobile devices than adults in the United States. SEOs are using content as linkbait. 5. Skyscraper Content.

Trends 37
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Social Media’s Redheaded Stepchild

Jeff Esposito

Participating organizations can also advertise within the LinkedIn ecosystem or create ad campaigns focused on core objectives such as sales. There’s even an iPhone/Android app that allows user friendly mobile participation.

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Content Marketing Trends for 2014

Jeff Esposito

This is causing brand awareness campaigns to go viral, making their clients thought leaders in their respective industries, which also builds trust with their publics. In fact, there are already more active mobile devices than adults in the United States. SEOs are using content as linkbait. 5. Skyscraper Content.

Trends 20
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Five for Friday 8.27.10

Jeff Esposito

This campaign against Alabama gubernatorial candidate Tim James from Daniel Tosh shows how much of an impact a Twitter mob can have after a segment titled Is it Racist?, Android Mobile Web Use Up 400% in Q2, Outpacing Apple & BlackBerry – I find these numbers interesting, but it makes sense as the iPhone is only on AT&T.