Direct Marketing Observations

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Avoid Managing the Minutiae of Social and Search

Direct Marketing Observations

For instance in search, there’s the whole aspect of campaign planning , or the strategy itself before you even launch or relaunch. There is PPC, there is mobile, local, and of course the whole analytics side of it all. There is creating search programs just for branding purposes. The scary part?

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A Look Back: What to Look for in Your Next Social Media Director Hire

Direct Marketing Observations

Think Mobile and Social. What you’re looking for are people that have worked on projects and campaigns from beginning, middle and end. Including strategy development, tactical expertise and execution, and measurement of all their social programs? Soup to Nuts and then some. What works now? Do you know what to look for?