Dave Fleet

NOVEMBER 2, 2010

People who try to tie social media success or failure alone to campaign results are nuts. I’ve said it many times, communications is evolving away from silos and towards integrated campaigns. Buzz is very different to mobilization. Without further ado, here are five thoughts on themes I’ve seen recently.

Social Media 343

Social Media Policies Metrics Issues 343

Dave Fleet

FEBRUARY 16, 2016

The (actual) year of mobile. As it turns out, two other trends piled on top of this: the growth in mobile and – in Ontario, at least– the impact of accessibility-focused legislation – did drive a spike in owned media programs over the last couple of years, as companies shifted some budgets towards those properties.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

JANUARY 27, 2011

Trend #4: Death of the campaign. Ubiquitous mobile. I grouped the trends into five themes: Silo-busting. Trend #1: Integration. Trend #2: Social customer support. Trend #3: Social impact drives reputation. Maturation of social media. Trend #5: Consolidation. Trend #6: &# Influence&# matures. Trend #7: Democratization of voice.

Trends 417

Trends Social Media Curation Reputation 417