Pinterest Launches New Mobile Ad Tool to Help Create Campaigns on the Go
Social Media Today
JULY 26, 2019
Pinterest is launching a new set of tools to help business create Pin ad campaigns via mobile device.
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Social Media Today
JULY 26, 2019
Pinterest is launching a new set of tools to help business create Pin ad campaigns via mobile device.
Mindjumpers
SEPTEMBER 13, 2012
The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir. As we have discussed repeatedly here on the blog, mobile and social are increasingly becoming inseparable.
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Ignite Social Media
NOVEMBER 6, 2023
When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. In this video, Senior Production Managers Courtney D’Aiuto and Susan Flower discuss the power of short-form video and show successful influencer campaigns we’ve worked on.
Convince & Convert
FEBRUARY 25, 2014
For every online marketing campaign, there is a set of mobile marketing campaign elements that will need to be addressed. It’s always great to try out new campaigns, but having a framework in place will make sure you have a gameplan so you know how to improve your success for the future. » mobile' Objectives.
The Realtime Report
MAY 6, 2021
Email Marketing Campaign. For such a campaign to achieve the best results, though, you need to employ the right tactics. It’s hard to pull off an effective email marketing campaign if you don’t have anyone to email. The best marketing campaigns are ones that you can change as and when the need arises. How To Make An.
Social Media Today
JULY 10, 2019
Mobile marketers were full of surprises in the first half of the year with efforts that scanned, scorched and sliced their way to success.
Social Media Strategies Summit
JANUARY 2, 2020
To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.
The Realtime Report
FEBRUARY 25, 2014
Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. the number of mobile orders went up by 58%.
agora pulse
JUNE 10, 2020
Use these mobile apps for social and get started crafting fantastic content right away. In my opinion, it’s not the time to release new products or launch complex multimedia marketing campaigns—but it is a time to be sensitive to the issues that people all over the world are facing and to simply connect with them. (So Quik by GoPro.
The Realtime Report
DECEMBER 27, 2016
How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. Here is how you can embark with a successful mobile marketing strategy.
Jon Loomer
JANUARY 9, 2020
For what sort of campaigns might you utilize device targeting? The post How to Target Specific Mobile Devices on Facebook and Instagram appeared first on Jon Loomer Digital. To dig deeper, check out this article about comparing Facebook and Instagram audience sizes. Let us know in the comments below!
Mindjumpers
OCTOBER 17, 2012
We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. The Tuborg example demonstrates the value for a Carlsberg brand to use the app as a communications tool during a campaign to create an integrated experience for the consumer.
Convince & Convert
JUNE 7, 2017
As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Here are three successful ABM campaigns that show how reaching a small audience can have a big impact. T-Mobile, the Reception We Were Looking For.
Convince & Convert
NOVEMBER 25, 2014
To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. A conversion is when a mobile app boosts sales, whether directly or indirectly.
Keyhole.co
NOVEMBER 9, 2023
In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.
Webbiquity SMM
MAY 3, 2012
Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me? Still not convinced?
The Realtime Report
JULY 18, 2014
The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Adidas’ all in or nothing campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing. The #AskZlatan interactive campaign earned over 10.5
The Realtime Report
NOVEMBER 6, 2012
Denny’s latest campaign uses QR codes to provide fans with exclusive content from Warner Bros. Mobile is a channel we will increasingly support moving forward,” John Dillon, vice president of marketing at Denny’s, Spartanburg, SC told Mobile Commerce Daily. Pictures upcoming film “The Hobbit.”
Socialmedia.biz
JANUARY 14, 2020
Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.
Jon Loomer
FEBRUARY 24, 2024
Presumably, it’s 30 percent of the cost of the entire campaign, from the scheduled start to the end date. This fee won’t apply if you boost from the web or a non-Apple mobile device. You should create your campaigns in Ads Manager, preferably on a desktop. The mechanics of fronting the fee aren’t entirely clear.
The Realtime Report
DECEMBER 27, 2012
Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. Where were these mobile ads leading viewers? sports grew 417%.
Hootsuite
AUGUST 8, 2022
It’s a free mobile service that offers text messaging, voice and video calls, group chats and more. Your KakaoTalk marketing campaign might extend far beyond South Korea. With BizBoard, you can create highly targeted ad campaigns using Kakao Sync. What is KakaoTalk? How can you use KakaoTalk for business?
Convince & Convert
JUNE 25, 2014
One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. In fact, it’s been reported that Coca-Cola historically has invested 70% of their mobile budget on SMS marketing. Yes, that immediate. Having S.M.A.R.T
The Realtime Report
DECEMBER 31, 2013
What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. The videos – featuring dogs getting into stinky, gross items (baby diapers, anyone?)
The Realtime Report
FEBRUARY 21, 2014
Taco Bell is about to make ordering even easier, with the introduction of mobile ordering. The fast food chain’s consumers will soon be able to use a mobile app for easy, efficient ordering — without ever having to place a call. Are other restaurants embracing mobile ordering? What do you think?
Pixlee
APRIL 28, 2021
In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. This is where user-generated content (UGC) campaigns come in. With UGC campaigns, it’s your customers who showcase your product across social media channels through content they made.
The Realtime Report
DECEMBER 20, 2012
On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way? . Walmart’s “mobile-ad blitz” ran for 72 hours. ” The result?
Social Media Strategies Summit
MARCH 1, 2024
Shift Toward Vertical Video Over the past five years, mobile devices have accounted for more than half of global internet traffic , peaking at almost three-fifths of traffic in mid-2022. landscape ), now generates the lion’s share of its traffic from mobile. landscape ), now generates the lion’s share of its traffic from mobile.
Audiense
JULY 29, 2016
This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. — Samsung Mobile (@SamsungMobile) July 27, 2016. What a year for sport!
Mindjumpers
JUNE 7, 2011
Tweet McDonald’s came up with a really cool interactive billboard campaign in Sweden. What makes the campaign more interesting is that you don’t really have to download the app, which normally causes quite a big barrier to entry. Impressive Digital Campaign: Magnum Pleasure Hunt. The concept is quite simple.
Idaconcpts
DECEMBER 31, 2012
With the emergence of mobile tablets and smart phones, eCommerce websites need to rethink their overall business strategy to ensure their website is optimized for these devices. I run SEO campaign for one ecommerce website and recently I implemented a mobile version of their website. Mobile-Friendly Images.
The Realtime Report
FEBRUARY 12, 2014
Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season. “This campaign allowed HTC’s fans to express themselves creatively, become part of the campaign.
Mindjumpers
AUGUST 16, 2012
There has never been more gamers on Facebook than there is at the moment, and it thus seems that now might be a really good time to start thinking apps and games into your social marketing campaigns in order to entertain your fans and keep them coming back. At the moment, Facebook is intensifying the focus on mobile.
Mindjumpers
DECEMBER 16, 2011
Tweet T Mobile is back this holiday season with a new video that has gone viral and generated over 2 million views within a week. T Mobile has, in past, brought the best virals and flash mobs like The Fake Royal wedding , The Parking Ticket Stunt and the Welcome Back. The Viral: hit or miss?
SocMed Sean
MARCH 1, 2022
Here are some thoughts about including YouTube as an effective part of your campaigns. Marketers can grow brand awareness by diversifying a campaign and concentrating on some of the other channels a brand’s audience visits. Mobile Adoption Continues To Drive Video Adoption. Increasing mobile adoption is driving video adoption.
The Realtime Report
OCTOBER 2, 2012
Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. Lexus reached players in several different ways via the mobile game. The campaign ran for a short period of time only, from September 24-28. Why so brief? ”
Buzz Marketing for Technology
FEBRUARY 23, 2010
As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. So then it becomes a question of where to start with Mobile and I have been working on this for a while now incorporating Mobile into some of our campaigns.
Ignite Social Media
NOVEMBER 9, 2016
Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings. The Marketing-By-Not-Marketing Approach. Drop us a line here.
The Realtime Report
OCTOBER 31, 2012
Dunkin’ Donuts new mobile campaign engages consumers with a Halloween-themed contest and mobile gift cards, making use of mobile and social platforms Instagram and Twitter. To share photos of their cups in Halloween costumes, fans must use the hashtag #DresseDD when they tweet @DunkinDonuts or post to Instagram.
The Realtime Report
FEBRUARY 27, 2014
The brand’s #LiveForNow campaign encourages consumers to submit “unbelievable” Vines (six-second videos) for the chance to see their video on huge billboards in seven British cities ( AdAge ). Send us your Vines for a chance to feature on billboards across the UK #LiveForNow [link]. Pepsi Max (@PepsiMaxUK) February 25, 2014.
The Realtime Report
SEPTEMBER 5, 2012
The new ad campaign begins a month before the brand’s new high-end collection – called StudioLux Noir – reaches stores, and is “the culmination of three years of development and research.” This time, women can enter by using the website or mobile app; both allow them to set goals and share their progress.
SocialFish
MARCH 25, 2011
There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. Here’s a nice reminder of how mobile apps can help (got a flashlight app on your phone?
Social Media Strategies Summit
JANUARY 22, 2021
It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success. A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences. Source: smscomparison.com.
agora pulse
MARCH 14, 2018
Many businesses flock to Facebook and Instagram for their video ad campaigns, but YouTube Ads is a powerhouse brands shouldn’t ignore. YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. They’re perfect for mobile and are more cost-efficient than other ad options. Bumper Ads.
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