88% of Twitter Users Follow At Least One Brand
The Realtime Report
OCTOBER 8, 2012
The highlights: 60% of Twitter users access the microblogging platform on mobile devices. This data was revealed just as Twitter released a new feature for big brands, allowing them to embed surveys directly into tweets. there are more than 400 million tweets per day. promoted tweets have an engagement rate of between 1% and 3%.
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