Socialmedia.biz

JANUARY 14, 2020

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

Mobile 90

Mobile Engagement Organization Video 90

Sprout Social

NOVEMBER 2, 2023

Generate marketing campaign ideas. A clear understanding of customer motivations and journey stages creates targeted campaigns. These insights are handy when creating emotional marketing campaigns. Take a look at this simplified current state customer journey map from Nielsen-Norman. Guide multiple departments.

Examples 104

Examples Template Templates How To 104

Oktopost

JUNE 9, 2020

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. If growing brand awareness and engagement on social media is your goal, then social reach, impressions and clicks are the metrics you need to be measuring.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

FEBRUARY 7, 2012

Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. ” And 37% of buyers have consumed b2b content using a mobile device. million followers”).

Statistics 190

Statistics Research Social Media B2B 190

Buffer Social

MARCH 16, 2017

one in five minutes spent on mobile is spent on Instagram or Facebook. Results: According to Instagram , which looked at more than 400 campaigns globally, ad recall from Instagram ads was 2.8 times higher than Nielsen’s norms for online advertising. Name your ad campaign. App (mobile or desktop app). In the U.S.,

Instagram 111

Instagram Advertising URL FAQ 111