Audiense

JANUARY 25, 2024

Sometimes, marketing can feel a bit like magic, charting the unknown territory of the consumer landscape. We carefully consult our consumer insight reports, we pull our marketing data, and we add a sprinkle of expertise and optimism to create what we hope will be a winning campaign concoction.

Trends 112

Trends Marketing Consultant Campaign 112

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

Examples 140

Examples Campaign Tips UGC 140

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

Trends 147

Trends Strategy Marketing Authentication 147

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. This level of activity is truly remarkable, with the brand running influencer campaigns in 44 out of the 52 weeks of the year.

Influencer 91

Influencer Retail Marketing Discount 91

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 135

Campaign Engagement Marketing Hashtag 135

Sprout Social

DECEMBER 7, 2022

For Spotify, it’s a viral marketing tool. To see just how effective the Spotify Wrapped campaign is, we dove into the Sprout Social Listening tool. While 2021 might have been a banner year for the Spotify Wrapped campaign, 2022 has been even bigger. What marketers can learn from Spotify Wrapped. Sharing is caring.

Campaign 100

Campaign Marketing Social Media Trends 100

Ignite Social Media

NOVEMBER 6, 2023

Influencer marketing continues to be an essential part of most social media strategies. When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. In our analysis of influencer campaigns, we see that influencer video content garners significantly more engagement than image posts.

Influencer 96

Influencer Campaign Video Instagram 96

Jon Loomer

AUGUST 8, 2023

Such is the case for Campaign Spending Limits, Account Spending Limits, and Daily Spending Limits. Campaign Spending Limits When you create a campaign, you have the option of setting a Campaign Spending Limit. Campaign Spending Limits When you create a campaign, you have the option of setting a Campaign Spending Limit.

Campaign 133

Campaign Notification Advertising Questions 133

yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. SoLoMo Marketing Takes Center Stage.

Trends 277

Trends Smart Phone Marketing Mobile 277

Social Media Strategies Summit

JANUARY 2, 2020

The past several years have seen huge shifts in the social media landscape and this year is sure to continue that trend. Social Media has truly grown into its maturity as a marketing channel. While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy.

Campaign 166

Campaign Meme Social Media Instagram 166

Pam Moore

APRIL 2, 2024

Top 10 AI Marketing Strategies You Need to Know In today's digital age, innovation is at the forefront of every successful marketing strategy. Understanding the Power of AI Before diving into specific strategies, it's essential to grasp the transformative power of AI in the marketing realm.

Strategy 78

Strategy Marketing Analysis ROI 78

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

Influencer 145

Influencer Trends Marketing Guidelines 145

Social Media Marketing

JUNE 22, 2018

As any smart marketer would tell you – marketing is all about identifying the latest trends and capitalizing on them. When we mention the term ‘latest’ in the world of internet marketing it assumes an altogether different proportion. Also Read Digital Marketing is a Necessity Why Businesses Should Hire an SEO Company?

Trends 124

Trends Marketing Tips Comparison 124

Audiense

APRIL 19, 2023

With ever-evolving marketing trends , staying ahead of the game is more important than ever. With the right data, you can gain valuable insights into your customers and their behaviors, leading to more effective campaigns and strategies.

Trends 78

Trends Data Strategy Marketing 78

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. It’s another metric of efficiency for brand ad campaigns.

Social Media 124

Social Media CPA CPM CPC 124

Jon Loomer

APRIL 19, 2022

Maybe I’m crazy, but I’d feel a whole lot better about this trend if it had happened a couple of years ago. But those results will rarely be worth much (run a Traffic campaign to see what I mean). In the end, I’m not all that bothered by Meta moving towards optimization and streamlining campaign creation.

Trends 206

Trends Advertising Privacy Data 206

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. They are defining the trends, defining the culture. to get through.

Brands 148

Brands Marketing Real Estate Collaboration 148

Ignite Social Media

SEPTEMBER 21, 2022

As the original social media agency, we’ve watched trends come and go , and we have a pretty good idea of what’s going to be big in 2023. Here are the top 6 social media trends to expect in 2023. Photo from Ignite Social Media Campaigns. The app has been downloaded over 2 billion times and is available in 150 markets.

Trends 136

Trends Social Media Authentication Social Graph 136

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Inspiration for your social media marketing pitch. Trends can be good for inspiring new ideas, but not every social trend will work for your brand.

Campaign 123

Campaign Social Media Marketing Metrics 123

Ignite Social Media

APRIL 27, 2020

We have recapped some of the April social media trends we saw and how they have adapted to our world’s ongoing situation. How COVID-19 is affecting the Marketing Industry. COVID-19 has impacted every industry worldwide and social marketing is no different. That’s it for the April social media trends recap!

Trends 149

Trends Social Media Instagram Industry 149

Ignite Social Media

SEPTEMBER 22, 2022

As the original social media agency, we’ve watched trends come and go , and we have a pretty good idea of what’s going to be big in 2023. Here are the top 6 social media trends to expect in 2023. . Photo from Ignite Social Media Campaigns. The app has been downloaded over 2 billion times and is available in 150 markets.

Trends 120

Trends Social Media Authentication Social Graph 120

Social Media Today

OCTOBER 6, 2020

Google is launching new insights tools for advertisers to highlight key trends and market shifts, while it's also rolling out new automated campaign options.

Advertising 167

Advertising Campaign Google Trends 167

Social Media Strategies Summit

FEBRUARY 18, 2021

Given that social media trends keep changing constantly, it is important to keep up with the latest ones to stay at the top of your game. In this post, you will learn about 9 of the biggest social media trends to watch out for in 2021. You will also find tips on how to leverage these social media trends to your advantage.

Trends 195

Trends Social Media Authentication Instagram 195

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem.

Strategy 52

Strategy Twitter Tips Marketing 52

Social Media Today

APRIL 10, 2023

Some handy new tips and insights for your Facebook and IG campaigns.

Tips 156

Tips Trends Marketing Campaign 156

BeingOptimist

MAY 17, 2023

Auto dialing campaigns have become integral to various industries, facilitating effective communication with potential customers. With technological advancements, the integration of artificial intelligence (AI) has revolutionized how auto-dialing campaigns are conducted.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 103

Influencer Marketing Collaboration ROI 103

Ignite Social Media

AUGUST 31, 2021

2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . The data backs up this trend as well. People Love to Shop Small.

Trends 184

Trends Organization Social Media Travel 184

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge.

Campaign 147

Campaign Marketing B2B Conference 147

The Realtime Report

JANUARY 12, 2024

A Strategic Approach to Boosting Email Marketing Success with Online Catalogs Email marketing remains an indispensable tool for businesses to engage with their audience. A promising tactic to enhance your email marketing initiatives is the incorporation of interactive online catalogs.

Marketing 91

Marketing Fashion Embedding Retail 91

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s not just a trend—it’s a proven strategy. In this guide, we’re diving into the essentials of B2B influencer marketing.

B2B 115

B2B Influencer Brands Marketing 115

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. Like Reformation’s latest campaign with Monica Lewinsky and Vote.org , some brands will rely on influencers and celebrities to communicate their brand values.

Social Media 111

Social Media Marketing Sentiment Influencer 111

Devumi

AUGUST 21, 2017

Hashtags are an integral part of any Twitter marketing effort. They can help in getting a campaign to become more popular, which is why you need the right one for the purpose. Read and learn how to create a hashtag and use it effectively for your campaign. Why hashtags are important for Twitter marketing Hashtags […].

Hashtag 89

Hashtag Campaign Trends Twitter 89

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. The secret lies in leveraging multiple marketing channels. On their own, both marketing channels have unique strengths and weaknesses. In this blog post, we’ll discuss two: social media and email.

Campaign 52

Campaign Social Media Marketing Metrics 52

Forbes Social Media

JANUARY 1, 2019

Influencer marketing took off in 2018, the number of campaigns doubling in a year. But companies hoping to take advantage of the sector for their brands need to be smart about five key trends that are reshaping the industry and making it more responsive, responsible and reliable.

Trends 111

Trends Influencer Marketing Campaign 111

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. Trending topics on Twitter are determined by the platform’s algorithm.

Trends 127

Trends Twitter How To Hashtag 127