Webbiquity SMM

JULY 2, 2019

Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. Even Mercedes Benz has pawed its way on board the cat marketing trend. So should your marketing include cats? B2B marketing can be tough, especially when so many campaigns look the same.

B2B 170

B2B Meme Marketing Authentication 170

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

NOVEMBER 30, 2017

The success of any marketing effort hinges on the accuracy and clarity of your buyer personas. It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. ” Marketers save time and enjoy the illusion of accomplishment.

Marketing 180

Marketing Hashtag Campaign HootSuite 180

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Advertising 238

Advertising Social Media Strategy Authentication 238

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Be adaptable and open to change. Develop an eye for design.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

FEBRUARY 11, 2016

Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. However, like everything else, there are horror stories that haunt digital marketing too.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Webbiquity SMM

MAY 10, 2016

96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. Here are nine of the most popular tools for enhancing Facebook marketing efforts. Pricing: free.

Tools 100

Tools Sample Samples Facebook 100

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. It will uncover what your target market likes about your competitors and gauge their preferences. Adjust marketing strategies.

Sentiment 142

Sentiment How To Analysis Trends 142

Webbiquity SMM

MAY 6, 2014

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Among this year’s presenters: Neal Rodriguez ( @notifyneal ), an internet marketer and web developer now with Shovecom LLC, whose formerly done stints with Forbes, Mediabistro and Nielsen. See you there!

Conference 155

Conference Eventful Social Media Nielsen 155

Webbiquity SMM

JULY 15, 2014

and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. But what do these purchases tell us about the direction digital marketing is going?

Yahoo 195

Yahoo Marketing Apple Analytics 195

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. They also need cultural fluency.

Marketing 100

Marketing Metadata Retail Airlines 100

Webbiquity SMM

OCTOBER 13, 2015

Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. In the marketing realm, there’s a lot of talk about empathy.

B2B 100

B2B Marketing Exercises How To 100

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance. They circle simultaneously.”.

Review 186

Review Marketing Metrics Sentiment 186

Webbiquity SMM

JANUARY 21, 2021

While every business has access to marketing data, the capability to use that information varies widely. Technology, metrics, behavioral sciences, and marketing are at a point today where they can seamlessly merge to produce information that improves both the customer experience and business results. What Is Behavioral Marketing?

Campaign 254

Campaign Social Media Loyalty Marketing 254

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). This may include your brand’s name and other campaign-specific hashtags. What do you want to achieve from your paid social campaign?

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. Email Marketing. Content Marketing.

B2B 217

B2B Brands Influencer LinkedIn 217

Webbiquity SMM

MAY 24, 2010

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. This confusion is partly due to some still-common misconceptions about social media marketing. Social media marketing is really hard. Social media is free. Not really.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

DECEMBER 16, 2010

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans.

Social Media 188

Social Media Marketing Handbook Engineering 188

Webbiquity SMM

JANUARY 31, 2019

The alignment between your social media campaign and your brand / company goals and stated values. Part of any good social media strategy is emphasizing your strengths relative to others in the market. A solid audit allows you to categorize and analyze all your posts, on each platform and as a part of your overall campaign.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

MARCH 7, 2019

Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Tap into Influencer Marketing – Brands marketers are increasingly looking to collaborate with social media influencers to increase exposure for events to a wider audience without spending a hefty chunk of the budget.

Eventful 145

Eventful Social Media Badge Hashtag 145

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Guest post by Gary Dek.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B SEO Marketing 245

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

FEBRUARY 14, 2020

When looking to land your dream job today, you have to market yourself properly. When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. An Awesome Opportunity. 79% of the U.S.

Skills 165

Skills Social Media Social Media Management How To 165

Webbiquity SMM

AUGUST 2, 2018

At some point today, a social media marketer is going to get fired. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits. Social media marketers spend, on average, 2.5

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

DECEMBER 22, 2020

While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. It’s also possible to track them, and doing so can help you find out how well your campaign has performed. These tools simplify the process of creating a hashtag for your campaign.

Hashtag 215

Hashtag Analysis Campaign Social Media 215

Webbiquity SMM

MAY 30, 2010

How social media is like the seventh grade by Training Marketer. You might be a redneck SEO if… by David Leonhardt’s SEO and Social Media Marketing. Who knew a marketing blog could be “visually restorative&# and “enchanting&# ? Comic Relief – The Process by Web Marketing Therapy. SEO, SEM and Web Design.

Social Media 191

Social Media Marketing Avatar Microsoft 191

Webbiquity SMM

OCTOBER 23, 2019

Tricks on how to use it in your LinkedIn campaigns. If you’re working as a marketing consultant and you’re expert at growing Magento webshops, then having a list of companies using Magento can be very useful (and profitable). How to use your audience in your campaigns. How to get the list uploaded to LinkedIn.

Software 107

Software LinkedIn Content management systems How To 107

Webbiquity SMM

JUNE 6, 2019

A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. They dismiss this photo-sharing platform as a tool to engage with their market simply because they believe their consumers, who all happen to be companies, corporations, and other businesses, aren’t on this particular social medium.

B2B 149

B2B Instagram How To URL 149

Webbiquity SMM

JUNE 15, 2010

At its core, social media marketing is still marketing: it requires a strategy, planning, objectives, measurement, and utilization of key messages. It’s a component (an increasingly essential one) of an overall marketing and PR plan. Mass (as in “mass marketing&# or “mass messaging&# ).

Social Media 171

Social Media Technorati StumbleUpon Campaign 171

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? My answer is certainly–yes!

B2B 190

B2B MySpace Startup Social Networking 190

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? 20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Sexy Numbers: Measuring ROI in Social Media Campaigns by ReveNews.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. ” 10 Simple Strategies To Boost Your B2B PR Campaign by Marx Communications.

Tips 202

Tips B2B Journal Engineering 202

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. special functionality for marketing agencies, e.g., client approval workflow ( Planable ).

Tools 170

Tools Social Media Lithium Netvibes 170

Webbiquity SMM

MAY 3, 2012

34% of marketers have generated leads using Twitter. And what do marketers and business owners need to know—and more importantly, do —to keep ahead of consumer demands? It can have a significant impact on your marketing efforts by increasing awareness of your brand, events and special offers. Still not convinced?

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

MARCH 28, 2011

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. B2B marketing executives, however, tend to be a bit more skeptical. Still, social media is rapidly becoming an essential component of the b2b marketing mix.

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

OCTOBER 10, 2023

Those stats certainly aren’t lost on marketing professionals, who also understand that more than 70% of people who have a positive experience with a business on social media will recommend that business to their networks. One of those trends is the increasing use of animated GIFs.

Social Media 220

Social Media Marketing B2B ROI 220