Waxing UnLyrical

FEBRUARY 28, 2013

Yes, we’re even starting to talk about marketing. If one day soon, I am actually working on a real PR campaign in Libya then that will surely be a sign that progress continues and is real. Libya’s Media and Marketing Industries Inching Forward is a post from: Waxing UnLyrical. Turn on the radio in Tripoli today.

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Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets. Use keywords.

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Waxing UnLyrical

MARCH 12, 2014

For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. What we’re talking about here is memejacking: another of those made-up-sounding words that has come to have a welcome place in the marketer’s toolkit. Memejacking: How to Get Started Marketing with Memes.

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Waxing UnLyrical

APRIL 5, 2011

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? The campaign content and its distribution tends to be different, but the media-related research questions are similar.&#. Pretty radical, eh? Here are some of the “sound bites.&#.

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Waxing UnLyrical

AUGUST 5, 2015

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. But these metrics probably are not informative about how your Snapchat campaigns are contributing to your overarching PR or marketing goals.

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Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

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Waxing UnLyrical

JULY 3, 2013

But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition.

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Waxing UnLyrical

APRIL 6, 2016

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Like most other things in the digital marketing space, garnering the support of influencers in your niche takes time , and sustained effort.

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Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!)

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Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. But I don’t need to have signed up to know one thing: this company is not engaging in true influencer marketing. Here are some guidelines. Create content?

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Waxing UnLyrical

APRIL 11, 2019

For creative marketing agencies, CSR often takes the form of pro-bono services. Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers. The SA team and the Healthy Birth Day founders developed a simple but memorable campaign theme “ Count the Kicks.”

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Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

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Waxing UnLyrical

JULY 18, 2019

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Influencers are a critical component of an effective communications campaign.

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Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe.

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Waxing UnLyrical

JUNE 26, 2013

In this post you will find some planning and goal-setting methods to help judge the impact of your marketing and PR efforts. When setting up a campaign, you generally want to follow these five steps: 1. Check out the following scenario to see how you can use the metrics to judge the impact of your marketing scheme.

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Waxing UnLyrical

MARCH 8, 2017

one that the NYT missed, but that Andy Russell pointed me to, is this Business Insider story on State Street Advisors’ Wall Street campaign to get more women on boards. is rolling out the campaign ahead of International Women’s Day on Wednesday. “State Street Global Advisors, a nearly $2.5

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Waxing UnLyrical

JUNE 12, 2013

Marketing, word-of-mouth, and online commentary are just a few examples. Back in October 2012, I wrote a post with a similar theme to this piece entitled Tell Marketing: The Customer Experience Begins With Them. Obviously, marketing has its own objectives — to drive new customers, to establish awareness, etc.

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Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. The social aspect of it allows us as marketers to build a truly personal experience for anyone who we want to care about our brand. What is one Social PR campaign you’re in love with?

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Waxing UnLyrical

DECEMBER 18, 2013

And while social media has certainly changed the face of political campaigns, it has not replaced other traditional forms of communication. That said, the issue of funding often poses problems for smaller campaigns or new candidates. But that’s when a smart social media campaign comes into play. Engagement and amplification.

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Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.

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Waxing UnLyrical

JULY 27, 2011

QR codes may be old news to digital marketers, but lately I’ve increasingly noticed that this hot little two-dimensional bar code is going mainstream. But here’s the thing: QR codes are only cool to other marketing-minded people. So should you use a QR code in your next marketing initiative? Guest post by Mikinzie Stuart.

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Waxing UnLyrical

AUGUST 4, 2011

Sometimes, a really great campaign gets noticed for the right reasons ( Starbucks’ “Pass the Cheer” campaign comes to mind.). That’s how we get we get racially-segmented campaigns, rather than ones segmented by topic, language, price-point, product purpose or other factors that aren’t based on race. Guest post by Katrina Esco.

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Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Share of Voice reached 55%.

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Waxing UnLyrical

DECEMBER 13, 2012

With their campaign last spring, the creators of a watch that syncs with smartphones managed to raise over $10 million dollars. When they began the campaign, they set a goal of $100,000. Explain in your campaign why you’ve set your goal the figure you choose. Then along came the Pebble. What does this mean?

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Waxing UnLyrical

JULY 9, 2014

But my perception about such sites in general changed when I came across a unique and very promising campaign by TrulyMadly called #BreakingStereotypes. The campaign was aimed at disproving stereotypes, thereby supporting compatibility and personal interactions among individuals. The campaign introduced 10 fresh stereotypes a week.

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Waxing UnLyrical

MARCH 14, 2016

How can you create campaigns, blog posts, and more that resonate with your audience? 4 Creative Email Marketing Campaigns That Inspire Action. Patrick’s Day Marketing Ideas. Patrick’s Day in your marketing efforts. MDA Shamrocks Campaign, a St. Here are some ideas on how to hook them the right way.

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Waxing UnLyrical

JUNE 6, 2016

Integrated Marketing Communications Case Study: City of Hope . Have you seen a great integrated communications campaign lately? On Think Thanks TV: The Century Foundation – Integrated Communications Strategy. Airbnb’s Successfully Charming PR Stunt. What a Duck Can Do For “Social” Media Relations. Reinvigorating National Blood Week.

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Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). International Women’s Day: 6 Creative Marketing Ideas To Celebrate.

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Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). International Women’s Day: 6 Creative Marketing Ideas To Celebrate.

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Waxing UnLyrical

AUGUST 4, 2014

What is Marketing Automation and How Does it Affect Social Media? How to Develop a Successful Digital Coupon Campaign. Why: Coupon campaigns proved successful long before the internet was a household staple. How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance.

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Waxing UnLyrical

JUNE 15, 2016

Utilizing an integrated marketing communications approach, or IMC for short, is a principle that I follow closely. That may sound a little outdated with all of the other marketing jargon out there, but it’s not. These are just a few questions every good PR person, marketer or social media professional should ask.

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Waxing UnLyrical

JULY 16, 2014

In fact, at one time, many marketers (and creatives in particular) claimed that treating marketing as a science would kill the art. Generations of craftsmen were taught that the biggest benefits of great campaigns couldn’t be measured. Image: sean dreilinger via Flickr, CC 2.0. Social Media Measurement for Pragmatists.

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Waxing UnLyrical

JULY 20, 2015

How can you bring some social to your next PR campaign? Why: “The world of influencer relations–like the world of social media–never stops changing,” says Patrick Coffee for Adweek as he introduces us to some tips from Mona Hamouly and the recent #MyAmex campaign. Digital Marketing Revitalises Heritage Brands.

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Waxing UnLyrical

JULY 11, 2019

These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. Rodney Laws has more than a decade of experience providing marketing advice to online entrepreneurs and businesses. Make your website design a priority.

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Waxing UnLyrical

JULY 22, 2016

added by me) – a really practical way to identify and track the right markers for PR programs and campaigns. such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. Set up and incorporate tracking links, Goals, and Campaigns into your work.

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Waxing UnLyrical

MARCH 31, 2019

After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Or worse, that AI will end civilization? Will people (e.g.

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Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. So when you’re launching your content campaign, the odds are already stacked against you. How do you overcome these odds to make your campaign succeed? Here are 8 reasons why many content campaigns fail, and what you can do to avoid them.

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