The Social Media Incubator

article thumbnail

Audi Ireland Runs Risky Twitter Campaign

The Social Media Incubator

Instead, the company is being praised by some for their most recent Twitter campaign that uses ‘ #WomenDrivers ‘ with images of crashed vehicles, parking mishaps, and more. The purpose of the campaign is to bash stereotypes and educate the audience on women drivers. If a woman wants to drive… don’t stand in her way!

Campaign 100
article thumbnail

Holiday Branding and Marketing For Social Media

The Social Media Incubator

The holiday season is here, with some of the biggest holidays for online marketing: Halloween, Thanksgiving and Christmas. Online sales increase almost every year, and in large part due to the creative, yet simple online marketing campaigns put on by businesses. Have you started planning your holiday campaigns yet?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Can Marketing Lessons Be Learned From Weird Al Yankovic?

The Social Media Incubator

This week: Facebook added a new feature to bolster their news service, Weird Al Yankovic provides a great marketing case study, and Google is giving prominent search placement to users. This creative and entertaining campaign is something all marketers can learn from. Facebook Gets a Fresh Look as News Service.

Marketing 179
article thumbnail

Have You Considered Segmenting Your Social Media Marketing Channels?

The Social Media Incubator

Mention social media marketing and most people think of Facebook and Twitter. It’s true that Facebook and Twitter receive a lot of visitors each day, but that doesn’t make them the biggest players when it comes to social media marketing. Sure, they are the biggest players on the Internet…or are they?

article thumbnail

Social Media: Not a Stand-Alone Strategy

The Social Media Incubator

First, you need to make sure the implementation of your social media campaign isn’t sporadic. One of the biggest keys to effective social media strategy is to integrate your offline marketing campaign into your social media campaign. What topics are trending in your market? Integrate, integrate, integrate.

article thumbnail

For Marketing Success – Fish Where the Fish Are!

The Social Media Incubator

This had our Marketing Maverick and Social Media Strategist, Caroline Melberg , thinking recently about how similar fishing and marketing really are. “ If you want to catch more fish, you’ve got to fish where the fish are! &# she exclaimed this morning. Edelman (Principal, McKinsey & Company ).

Marketing 122
article thumbnail

Why Pinterest Can Help Your Business Blossom

The Social Media Incubator

When it comes to social media and online marketing, there are plenty of options for businesses to get their content out to the public. In 2012, there were some great uses of online marketing campaigns on Pinterest. One of the platforms that tend to get thrown on the backburner, behind a site like Facebook, is Pinterest.

Campaign 125