Social and Logical

DECEMBER 7, 2010

Yesterday, I wrote a post about the celebrity Digital Death campaign that was intended to raise money for AIDS relief in India and Africa. The main site for the Digital Death campaign is Buylife.org. But this type of scenario is all too familiar in the world of marketing. I get this feedback from other people quite a bit.

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Campaign Pharmaceuticals Research Project 170

Social and Logical

DECEMBER 28, 2010

This is part of Bounty’s campaign, “2,000,000 Views To Help Clean Schools.&# The fact that I decided to write a post about Bounty’s Paper Towel Gang shows that yes indeed , paper towels can be a fun conversational topic.

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Embedding Analysis ROI Conversation 150

Social and Logical

DECEMBER 6, 2010

According to PR Junkie, the campaign brought in less than $200,000 during the first week. Alan Pearcy who wrote the post had this to say: Amid the current social media frenzy, it’s completely unfathomable to think how wrong this campaign went–just terribly, terribly wrong. See the full article here. Nauseatingly wrong.

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Campaign Social Media Eventful Advertising 186

Social and Logical

DECEMBER 3, 2010

There basic inquiries are very much relevant to online marketing campaigns. But applying academic research does not seem to be common practice. Basic Questions in Psychology. The area of psychology is divided into branches. Cognitive Psychology : How people solve problems, think, remember, forget and utilize language.

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Social Media Wikipedia Research Statistics 150

Social and Logical

DECEMBER 3, 2010

Oliver Peoples is one of those brands that I’ve always been familiar with, but never paid much attention to. This changed when I came across their online presence. I follow them on Twitter and came across a link to one of their videos explaining how to select the right frames for different face shapes.

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