Small Business Mavericks

NOVEMBER 21, 2014

Why not use that visually appealing aspect of the holidays to utilize Pinterest in your marketing campaigns? The site has been reaching out to businesses and they have created a helpful page called Project Holiday to “help you add some extra tinsel to your marketing this season.” ” 3 Ways To Start.

Marketing 119

Marketing Project How To Price 119

Small Business Mavericks

MAY 6, 2015

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. native campaigns yield higher views, site traffic, and social engagement.

Research 70

Research Advertising Content ROI 70

Small Business Mavericks

FEBRUARY 29, 2012

Online marketing and SEO are really trying to achieve the same results – they just go about it differently. Some will argue that SEO is part of an online marketing strategy whilst others will argue the opposite, online marketing is part of an SEO strategy. SEO helps to sell your marketing strategy.

SEO 105

SEO Press Release Marketing Small Business 105

Small Business Mavericks

DECEMBER 16, 2015

Content marketing is an ever-changing discipline. If you want your content marketing to succeed, make sure your team members have the following skills: Planning and organization – Your content marketing team will be responsible for establishing and managing your content calendar. Content marketing is a team sport.

Skills 70

Skills Team Content Marketing 70

Small Business Mavericks

AUGUST 19, 2013

When it comes to content marketing, it isn’t enough to simply post high quality content on your own website. Here are 4 ways you can develop a more aggressive content marketing strategy. Multi-channel content marketing - Why just limit yourself to your own blog and a few other blogs in your industry?

Content 101

Content Press Release Marketing Journal 101

Small Business Mavericks

MAY 13, 2012

One of the biggest benefits to social media marketing is the low cost. At least, it’s one form of marketing that doesn’t need big dollars thrown at it. This really does level the playing field between big business and small business.

Social Media 126

Social Media Marketing Small Business Loyalty 126

Small Business Mavericks

AUGUST 28, 2015

Internet marketing has come a long way since the first days of the Web. More tools have been developed to help Internet marketers implement and measure successful marketing campaigns, and when we think about online marketing tools and tactics we often think about search engine optimization, e-mail marketing, blogging, and social media.

Press Release 70

Press Release Directory Tools Marketing 70

Small Business Mavericks

APRIL 18, 2013

The reason you decided to outsource your online marketing is because you don’t have the expertise to make it successful. Your Internet marketing consulting firm is going to rely on you for certain information. Here are 5 specific ways some companies sabotage their own online marketing efforts. If not, let them know.

Marketing 105

Marketing Consultant Small Business ROI 105

Small Business Mavericks

MAY 11, 2015

Digital marketing allows healthcare organizations to meet the consumers where they are, targeting patients at their specific moment of need based upon their specific condition.” HealthLeaders Media’s Marianne Aiello recently took a look at how the Mayo Clinic’s Digital Marketing Strategy Drives Engagement.

Health Care 70

Health Care Marketing Engineering Reputation 70

Small Business Mavericks

DECEMBER 18, 2012

It’s no secret that the smaller your budget the more time you’re going to have to give your online marketing to work. If you can only afford $200/month in developing your online marketing strategy , then you won’t – you can’t – be as effective as the company that can afford $2,000/month.

Marketing 96

Marketing Small Business Activities Campaign 96

Small Business Mavericks

MAY 16, 2012

If you are looking to see how a coordinated social media marketing campaigns looks, then there is probably none better than that put together by Ikea. The famous flat pack furniture specialists have created a campaign that combines the power of e-mail marketing, the use of a specialty micro-site, Pinterest and Facebook.

Social Media 107

Social Media Marketing Newsletter Loyalty 107

Small Business Mavericks

AUGUST 14, 2014

Emotions trigger response far more than logic does, especially in marketing. As time goes on, you add more insights as you get data from ad campaigns, site analyses, etc. The more you empathize, the more effective your marketing will be because the know/like/trust factor kicks in. Understand Your Customer With This Tool.

How To 93

How To Marketing Sample Samples 93

Small Business Mavericks

APRIL 28, 2012

Marketing was hard work, and it didn’t always come cheap either. It has taken a long time, but those same bricks and mortar businesses are now turning to the Internet to market their goods and services. Their social media marketing campaigns have failed miserably and they are at a loss to understand why.

Social Media 126

Social Media Marketing Publishing Engagement 126

Small Business Mavericks

JUNE 5, 2014

In another example, does your customer service department know what marketing is doing? Are they prepared for questions on current promotions and campaigns? Your online marketing has to be part of your offline experience or your customer will react negatively. Do your actual hours match the ones posted on the door?

Health Care 87

Health Care Marketing Analysis Advertising 87

Small Business Mavericks

DECEMBER 4, 2011

That my friends, is email marketing. Email marketing campaigns, according to some skeptics is dead. There are literally thousands of people using facebook and email marketing to promote their businesses. Email marketing and Facebooking are in the same boat. Give new thought to the way you market your business.

Facebook 114

Facebook Marketing Advertising Course 114

Small Business Mavericks

OCTOBER 25, 2012

Are they the right market for what you have to offer? Sometimes all it takes a little tweak here and there to get your marketing message on track. Other times, you might have to overhaul the entire campaign. Perhaps your message is slightly off kilter.

Marketing 79

Marketing Small Business Consultant Training 79

Small Business Mavericks

SEPTEMBER 25, 2015

In August, Smart Insights published some statistics on e-mail marketing for various sectors within the UK and U.S. You’ll find these insights useful, but more importantly, they say something about how important e-mail marketing really is. e-mail marketing that. Sectors Are Leading With E-mail Marketing?

Apparel 70

Apparel Statistics Marketing Retail 70

Small Business Mavericks

FEBRUARY 11, 2011

The good news for a small business owner is you can run your own ongoing SEO campaign for $600 a year. You might find it more profitable to hire a small business marketing expert who understands SEO to assist you in reaching your goals. The time it takes to learn how to SEO your own website could result in lost dollars in the process.

Small Business 87

Small Business Case Study Press Release Marketing 87

Small Business Mavericks

MAY 9, 2011

Why Quora Is The New Twitter » What’s An Internet Marketing Strategy Consist Of? If you’re new to Internet marketing and you’re not sure what an IM package might consist of, relax. Strategic Internet marketing takes time. Therefore, it’s important to know your market.

Small Business 150

Small Business Strategy Case Study Press Release 150

Small Business Mavericks

NOVEMBER 14, 2011

If you troll the social media websites – Facebook, Twitter, LinkedIn, Google+, and various social bookmarking websites – you’ll find a lot of online marketers just posting links to their content. But what if these marketers took a different approach? I like the thinking that went into this social media campaign.

Social Media 98

Social Media Social Bookmarking Marketing Project 98

Small Business Mavericks

MARCH 19, 2012

Blogs can be an aid to both a search and social marketing campaign, however, it often helps to simplify things to gain a clearer picture. Increased awareness – a blog, especially one that has been optimized for both social and search marketing, can increase the awareness of your website and business.

Small Business 98

Small Business Marketing WordPress Publishing 98

Small Business Mavericks

MAY 2, 2011

» Why E-mail Marketing Still Works After 20 years (give or take), e-mail marketing is still one of the most efficient and effective ways to promote a business or brand. Since online marketing first took of in the mid-1990s, e-mail marketing has been the No. 1 way that serious Internet marketers made their cash.

Marketing 70

Marketing Case Study Press Release Small Business 70

Small Business Mavericks

FEBRUARY 1, 2017

So what are some other ways you can judge whether you are getting a positive ROI from your social media campaigns? Here are 5 ways other than sheer money to judge whether your social media marketing is yielding a positive ROI. You need to think about the value, in terms of dollars, each of those subscribers represent.

ROI 70

ROI Social Media Campaign Engagement 70

Small Business Mavericks

MARCH 4, 2015

Nobody wants their email campaign to end up unseen and unopened. Unauthenticated sender ID — if not using an email marketing service, make sure you have all the criteria covered and use ‘from’ names like updates@ or newsletter@. Email marketing is an art, not a science, because it is all about relationships.

Embedding 70

Embedding Newsletter Small Business Campaign 70

Small Business Mavericks

JULY 24, 2014

So the airline’s ad campaign in Spanish-speaking countries was saying, “ Now, you can fly naked in __ Airlines” That ad campaign happened maybe twenty years ago, and the challenge of language and marketing has not changed. Business Writing language marketing message native language translations'

Airlines 98

Airlines Campaign Products Marketing 98

Small Business Mavericks

NOVEMBER 13, 2015

So what are some other ways you can judge whether you are getting a positive ROI from your social media campaigns? Here are 5 ways other than sheer money to judge whether your social media marketing is yielding a positive ROI. You need to think about the value, in terms of dollars, each of those subscribers represent.

ROI 70

ROI Social Media Campaign Engagement 70

Small Business Mavericks

JUNE 10, 2014

It’s very likely you do because the Absolut ad campaign consisted of variations on the same theme from 1981 until the summer of 2013 when they changed their methods to include more than just a beautiful picture. That’s almost a fifteen thousand percent increase during one campaign. Do you know what I’m talking about?

Analysis 87

Analysis Advertising Campaign Collaboration 87

Small Business Mavericks

SEPTEMBER 18, 2013

Your goal is to gather information you can use in your marketing, information that is actionable. Here are three types of research you should conduct to ensure your online marketing is everything you expect it to be. Competitor research – Your competition is not going to wait around for you to get your marketing in order.

Research 101

Research Types Small Business Forums 101

Small Business Mavericks

JANUARY 28, 2012

Online marketing has, to a certain extent, blinded many business people to some of the simpler rules of business. Engaging in a pay-per-click campaign is fine, and measuring traffic and conversions is always going to help with future planning, and perhaps even modifying your current campaigns. Conversions? Search rankings?

Small Business 101

Small Business Metrics Analytics Campaign 101

Small Business Mavericks

JANUARY 8, 2012

This is a good market strategy. That is what small businesses need to do with their online marketing campaigns. Online marketing needs to be out there on a regular basis. Every time you turn around, they are showing the same commercial again. Yes, they are annoying to us. It’s sort of like brainwashing.

Small Business 142

Small Business Advertising Campaign Social Networking 142

Small Business Mavericks

DECEMBER 21, 2011

That means now is a perfect time to blitz all the social media sites you use and to use email campaigns. Now is also a great time to do an email campaign. Email campaigns and social media sites are two of the easiest ways a small business owner can get customers in the door. Give it a try this season.

Sites 150

Sites Social Media Small Business Campaign 150

Small Business Mavericks

MARCH 5, 2012

Marketing is always a thorny issue – how do you measure the success of sponsoring a local sporting team? For that matter, how do you measure the success of an online social media campaign? In today’s market place, it has also become more affordable to engage the services of professional PPC consultants to manage campaigns.

Small Business 101

Small Business Patterns Sports Statistics 101

Small Business Mavericks

JANUARY 15, 2016

And, like a lot of marketing, you’re not necessarily doing it to prove that you can spend a dollar and make two. Create a database of marketing assets for your business. Before you start your social media campaign, you should identify your primary objective. There are many things that affect the ROI of your social media.

System 70

System Social Media ROI Retail 70

Small Business Mavericks

JULY 18, 2014

The folks at MarketingProfs have taken a look at The Most Effective, Most Used, and Most Budgeted for Digital Marketing Tactics and it always interests me when I see stuff like that. It is helpful to see what other marketers are saying about the methods they are using. Why Would Email Be Effective?

Survey 111

Survey Small Business SEO Social Media 111

Small Business Mavericks

JANUARY 6, 2014

Whether you are setting up a landing page for a social media campaign, a paid advertising campaign, or organic SEO, you need to make sure its No. Small Business Internet Marketing call to action content conversions landing pages opt-in Unique Selling Proposition' 1 priority is converting visitors to sales.

Small Business 119

Small Business Newsletter Buy Campaign 119

Small Business Mavericks

NOVEMBER 5, 2013

When you do undergo a reputation management campaign, don’t just litter the search results with a bunch of spammy content in an attempt to outrank the negative mentions. A simple link building campaign could drive some of those results higher in the search results to overtake the negative results.

Reputation 117

Reputation Campaign Strategy Issues 117

Small Business Mavericks

NOVEMBER 21, 2013

Social networks were compared to ad exchanges, networks, video networks, and mobile campaigns. While social networks are becoming better at extending their reach, you’ll achieve greater marketing exposure if you go through multiple channels. Of those, social networks won out for having the highest reach.

Social Networking 101

Social Networking Study Metrics Campaign 101