article thumbnail

7 Powerful Considerations For A Successful Marketing Campaign

The Social Media Hat

Whether you’re launching a new product, or getting ready for an annual sale, you’re about to create a Marketing Campaign. And of course we want that campaign to be a success. From 2014 – 2018, I was Chief Marketing Officer for a global company serving entrepreneurs.

Campaign 147
article thumbnail

Top 10 Influencer Marketing Campaigns

Social Media Strategies Summit

Influencer marketing has always been one of the most effective strategies for reaching new audiences. Coca-Cola Targets Can Thieves When Coca-Cola ’s marketing partners searched for a way to promote Coke Zero Sugar, they discovered that 40% of people admit to taking someone else’s food or drink.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How To Develop Successful Influencer Marketing Campaigns

The Social Media Hat

The post How To Develop Successful Influencer Marketing Campaigns appeared first on The Social Media Hat. Partnership Unpacked, Episode 3, with Nicole Ponce.

article thumbnail

7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 125
article thumbnail

10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

But what does engaging storytelling in marketing look like? To answer that question, we’ve rounded up 10 of the best storytelling campaigns and considered what we could learn from each. Gucci x The North Face Go Beyond Traditional Influencer Marketing. Goldfish Crackers Combines Storytelling Advertising & AR.

Campaign 305
article thumbnail

How to Optimize Your User-Generated Marketing Campaign Using Influencers

The Social Media Hat

UGC is a powerful and effective marketing tactic. The post How to Optimize Your User-Generated Marketing Campaign Using Influencers appeared first on The Social Media Hat.

article thumbnail

Audience Controls for Advantage+ Shopping Campaigns

Jon Loomer

Advantage+ Shopping Campaigns offer advertisers powerful results using machine learning and special features. After reading this post, you’ll have a better idea of how targeting works with Advantage+ Shopping, how to use audience controls, and how this approach could be helpful for other types of campaigns in the future.

Campaign 185