Direct Marketing Observations

APRIL 13, 2010

That’s the struggle of corporate social media marketers. So back to the question, How do you manage the effectiveness of your campaign? If you are like most social marketers today, there is little support for the social manager who is typically part of the marketing or communications team. That marketer is Tac Anderson.

Social Media 178

Social Media Sentiment Comparison System 178

Direct Marketing Observations

JULY 16, 2010

If you’ve been living in a digital cave then chances are you’ve been missing an amazing social media marketing awareness campaign being done by Old Spice this week. Read this interesting piece on how social media marketers rig the social media machine. Fantastic insight. Instant messaging anywhere with Beejive.

Sites 164

Sites Instant Messaging SEO Social Media 164

Direct Marketing Observations

NOVEMBER 4, 2011

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). I’m surprised that there are still marketers out there hanging their hat on a metric based on total numbers only, but there are. Do you believe in the Klout score? of direct ticket sales.

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

FEBRUARY 25, 2010

I was brought on as an SEO and social media marketing consultant , and I’ve done everything and more for them. Created a major SEO campaign that optimized complete site for hundreds of keywords all of which now rank organically on first 3 pages of Google. Tags: Marketing seo social media marc meyer consulting economy.

Wiki 170

Wiki Consultant SEO Flickr 170

Direct Marketing Observations

JANUARY 11, 2010

This approach turned everyone into strategists, albeit for the betterment of campaigns. Campaigns are how agencies are oriented, client teams organized by geography then charged with the next big idea to WOW consumers. If customers feel a connection, they will patronize that local company whether they follow them on Twitter or not.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

DECEMBER 3, 2010

13) Not only was the Old Spice social media campaign the big wow for me in 2010, I thought this was pretty fun too. Gaming the System: How Marketers Rig the Social Media Machine. 15) One of my favorite posts on Facebook marketing came from my amigo Tamar Weinberg in May- How to Use Facebook for Business and Marketing.

Sites 235

Sites Social Media Tools Storify 235

Direct Marketing Observations

FEBRUARY 21, 2012

Consider this post in Gigaom, 3 accurate metrics for ROI on social media campaigns. Here is the opening sentence: Businesses are struggling with how to evaluate the effectiveness of their social media campaigns.

Data 197

Data Social Media Radian6 ROI 197

Direct Marketing Observations

FEBRUARY 2, 2010

Fear, Uncertainty & Doubt ) is typically used by sales and marketing types to position themselves against competitors. By this, I refer to the typical order of developing product, inserting the supply chain, managing distribution, creating point of sale campaigns and attracting consumers.

Social Media 131

Social Media Sentiment Research Process 131

Direct Marketing Observations

SEPTEMBER 29, 2015

Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? It’s either an integral part of every marketing plan or it does have some role. Could you identify and act on opportunities to attract, market, and recruit top social media talent?

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

JANUARY 25, 2019

You know, the one in which the political consulting firm connected to the Trump campaign, harvested the sensitive data of nearly 87 million Facebook users without their explicit permission, and then did something with it; but you’re not sure what “it” is. That’s a legit reason.

Facebook 170

Facebook Social Networking MySpace Comparison 170

Direct Marketing Observations

SEPTEMBER 14, 2011

For instance in search, there’s the whole aspect of campaign planning , or the strategy itself before you even launch or relaunch. Stay high level and keep moving and yes I know it is the little things, but in this case, it’s about moving and being effective. There is creating search programs just for branding purposes.

Microblogging 175

Microblogging Wiki Analytics SEO 175

Direct Marketing Observations

JULY 8, 2010

Fast Company started this campaign with a simple question – who are the most influential people online right now? Plenty, it reminds me of the Skittles web campaign about a year and a half ago. David Binkowski. But, online influencers and interested bystanders alike are asking, who cares? Lessons learned?

Influencer 138

Influencer Project Meme Metrics 138

Direct Marketing Observations

MARCH 5, 2010

So the awareness campaign work I’ve done for this client over the last 3 months is now starting to show up all over the search engines. It shows up in the work done to stem and drive down negative press for the sake of reputation management. It shows up and it shows up high if you know what you were doing. And I know what I am doing.

Social Media 131

Social Media Reputation Social Networking SEO 131