Buzz Marketing for Technology

FEBRUARY 23, 2010

As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery&# and to me when you have a market of 3.3 Related posts: Why is Google Scared and What it means for B2B Marketing! Tweet This!

Mobile 173

Mobile B2B SMS Marketing 173

Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. If you have been following my thoughts on the 4 C’s of Marketing – it all starts with content. Building a solid content creation engine is critical to B2B marketers today. Can you stick to it?

B2B 187

B2B Content Marketing StumbleUpon 187

Buzz Marketing for Technology

JULY 21, 2010

Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. But do we really have an all in one Closed Loop market system that does it all? Seeing and getting data in real time, with a closed loop return on marketing dollars invested system.

Marketing 197

Marketing StumbleUpon Digg Reddit 197

Buzz Marketing for Technology

MARCH 18, 2010

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources.

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

FEBRUARY 27, 2013

With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Figure out what you are going to focus on and then consistently leverage those across numerous campaigns. Use dashboards structured by hashtag or more easily monitor and manage your campaigns.

Hashtag 269

Hashtag Sentiment Campaign Education 269

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

MAY 30, 2012

Over the last few years, marketing publications have reminded us countless times of the dangers of being a CMO, of which the most lamented was the role’s short-tenure. The last decade has indeed been tough for and on marketers. Budgets: Marketers have been asked to do more with less for years now.

Data 206

Data Campaign Metrics Project 206

Buzz Marketing for Technology

JANUARY 30, 2013

Many brands initially diverted QR Codes from its initial purpose by jumping on the bandwagon as something new and exciting that allowed them to leverage the exploding mobile market to interact with real world products. One place, however, that we are seeing increasing aversion to QR Code use is among consumer-oriented brand marketing.

Brands 274

Brands SMS Hubspot Mobile 274

Buzz Marketing for Technology

DECEMBER 15, 2011

Fan pages are a unique marketing canvas to connect with avid consumers. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Vitrue a social media marketing platform determined that the. But only 0.2

Brands 275

Brands Repository Analysis Sentiment 275

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. What does this mean for marketers? It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. Blog subscription. Gift download. Stagnant Page Content.

Brands 279

Brands Facebook Guidelines Conversation 279

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. You’re not alone.

Conversation 276

Conversation Facebook Guidelines B2B 276

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ? Tweet This!

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Buzz Marketing for Technology

JANUARY 12, 2010

Ok so what does a humpback whale have to do with marketing? Check out this campaign from Greenpeace for the answer. Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# Share it on StumbleUpon. Send this page to Print Friendly.

Crowdsourcing 199

Crowdsourcing Reddit Cause marketing Meme 199

Buzz Marketing for Technology

JUNE 10, 2015

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio. Connect social media to SEO activities to increase SEO.

ROI 100

ROI Storify Platform Sentiment 100

Buzz Marketing for Technology

NOVEMBER 28, 2012

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. Why Digital Marketers Need to Get More Personal What does personalization really mean?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Buzz Marketing for Technology

JULY 14, 2010

Well its summertime, a time when we turn down the volume of campaigns and look at the business impact we were able to drive. It’s a fallacy to think we as marketers can understand the business impact of our programs in a mere 6 month period – after all we are in B2B marketing not B2C. Not really. Email this to a friend?

Proposal 171

Proposal StumbleUpon Project Digg 171

Buzz Marketing for Technology

SEPTEMBER 22, 2010

I just had to have one and it killed me that it took a week to get one when it first hit the market. There is a customer service lesson in here for all B2C and B2B Marketers – this is the type of support customers are expecting today on the social web. I have been an avid iPhone user almost since the day it came out. Bravo AT&T!

iPhone 258

iPhone Reputation B2B Social Networking 258

Buzz Marketing for Technology

APRIL 15, 2016

Most marketers I talk with today say they are drowning in data. So, while most marketers and most companies “talk” about big data they just go on with “business as usual” taking little or no action. But in reality data they really want sits in disparate systems throughout the organization. This is not just my opinion.

Data 100

Data Survey Fashion Analysis 100

Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. B2B Marketers need to examine and invest in this area of the spectrum – the customer retention area. Let me explain ….

B2B 256

B2B ROI StumbleUpon Digg 256

Buzz Marketing for Technology

JULY 27, 2011

The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. Through social media, broadcasters and brand marketers can capture awareness, which builds an audience and then inspires them to take action – whether to watch a premiere or purchase a product.

Social Media 226

Social Media Sentiment Conversation Analysis 226

Buzz Marketing for Technology

JUNE 6, 2012

You’re launching a new campaign and you want to find the most influential people to inform and to win over as advocates. Luckily, you are a Socially-aware CMO and you have the right answer: the little “i” influencer- those unsung folks who can help supercharge your brand and make your campaign a true success. Hey, I feel for you.

Influencer 227

Influencer Banking Sports Campaign 227

Buzz Marketing for Technology

OCTOBER 6, 2009

1) Why do you think it so hard for marketers to tune into what is effective at the sales level? Marketing is “passive selling”. Marketing and Sales need to be tightly integrated with the same incentive and management plans. Marketing supports sales, if sales fails, not sure how marketing can be successful.

Web 2.0 124

Web 2.0 Influencer Campaign Strategy 124

Buzz Marketing for Technology

NOVEMBER 6, 2017

While the industry foresaw change with the DOL fiduciary rule, my marketing team saw opportunity. What if we could prepare our subject matter experts to react quickly, time our content with the news cycle, and launch an advertising campaign that could help demystify the rule for our clients and potential prospects?

Proposal 58

Proposal FAQ Banking Journal 58

Buzz Marketing for Technology

FEBRUARY 27, 2009

Wiley contacted me about becoming an author and after some back and forth on the title of the book we settled on Facebook Marketing for Dummies (due out in the fall). to help with the writing since he is the CEO of AboutFaceDigital the world’s first Facebook only marketing firm. and a general tendency to speak in 140 character phrases!

ROI 100

ROI Case Study Consultant Campaign 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Not only do they build cool marketing campaigns but they can connect to your sales process. Romi was also a speaker on Agency 2.0 on how should agencies of the future be organized.

Web 2.0 100

Web 2.0 Mashup Aggregator Microsoft 100

Buzz Marketing for Technology

JUNE 28, 2008

AUDIO: The Campaign Trail Podcast : June 26, 2008. AUDIO: The Campaign Trail Podcast : June 12, 2008. AUDIO: The Campaign Trail Podcast : June 5, 2008. The Naked Campaign : Steve Brodner draws the Presidential candidates. The Campaign Trail : The candidates’ stances on energy and the environment.

Video 255

Video Conference Energy Policies 255

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 B2B 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 StumbleUpon 100

Buzz Marketing for Technology

NOVEMBER 3, 2016

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. But professional service firms often impose inherent drags on marketing response. The quick or the dead.

B2B 100

B2B Marketing Analysis Insurance 100

Buzz Marketing for Technology

OCTOBER 30, 2008

Highlights of a Panel at the Media Convergence Forum featuring: Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak Russ Klein – President Global Marketing Strategy, Burger King Nicholas Utton – CMO, E-Trade Financial Role of the CMO faces evolution and reinvention unlike any of the peers of the CMO.

CPA 100

CPA Forums Price Campaign 100

Buzz Marketing for Technology

SEPTEMBER 17, 2008

Solution 2 – Big Seed Marketing – small seeds lead to failure: 10 people recruit 5 people etc. Big seeds lead to success: 1 million people recruit 500K people etc – examples: Tide Cold Water by P&G can seed a campaign with 4 million people and got 40,000 extra. But sub viral growth is still growth.

Web 2.0 124

Web 2.0 Digg Apple Examples 124

Buzz Marketing for Technology

MAY 11, 2010

Social Media is not a campaign it’s a commitment! Email this to a friend? Related posts: Social Media will Disrupt every Function in your Company We are at an interesting inflection point with Social Media. A while back I created a post called – There. What’s your Social Media diet? I often get asked the question – how do you.

Social Media 184

Social Media StumbleUpon Digg Reddit 184

Buzz Marketing for Technology

SEPTEMBER 22, 2008

So they created the Dude Campaign which connects to the BudLight ad Dude ad campaign but allows the user to determine through a series of questions what kind of dude they really are: Examples Game On dude, Red Neck dude, Gangsta dude etc.

Applications 100

Applications Social Networking Web 2.0 Brands 100

Buzz Marketing for Technology

OCTOBER 16, 2008

Full Disclosure - I work for BearingPoint and this is a campaign I am working on - wanted to expose my audience to this concept and would love for you to participate but only if you wanted. The contest hopes to unearth some new approaches that businesses can take to increase their environmental efforts while also increasing their bottom line.

Crowdsourcing 100

Crowdsourcing Facebook Course Campaign 100

Buzz Marketing for Technology

JUNE 22, 2011

Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “ real time marketing ” as David Meerman Scott defined it.

Marketing 202

Marketing Data System Analytics 202

Buzz Marketing for Technology

JUNE 25, 2008

One of the big promises of ever faster and more powerful consumer technology (if we are to believe marketing campaigns) is that everyone will be able to perform like an expert. For some great ideas check out the Beyond Bullets blog or Atkinson’s book Beyond Bullet Points.

Tools 109

Tools Nielsen Posterous Skills 109

Buzz Marketing for Technology

APRIL 1, 2010

To me this is the story for any content marketer like myself. Bottom line this is great news for us content marketers. Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to. B2B Marketing Content: Lure or Lasso? Share it on StumbleUpon. Send this page to Print Friendly.

B2B 252

B2B Content Press Release Marketing 252