Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Lurkers turn the tables a bit on marketers. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook. Million users on YouTube.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. All Rights Reserved.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

MARCH 9, 2009

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. Maybe travel and tourism will will be the next segment to utilize the power of event marketing.

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

SEPTEMBER 10, 2013

Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” Today, your tribe, you’re most excited and passionate supporters can be inspired to do your marketing for you.

Cost 161

Cost Crowdsourcing Smart Phone Apple 161

Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. I particularly appreciated the process of the FLIRT model.

Review 142

Review Company Klout Policies 142

Akamai Marketing

FEBRUARY 8, 2011

There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events. It seems like an easy thing to do, let the user choose the dates, particularly helpful if the blog is part of an overall campaign. It isn’t that we need a tool that does everything.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective. I doubt it.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

JANUARY 24, 2012

The recent example of the McDonalds campaign gone bad is…well, its just “Ouch.” I would argue that this isn’t a “truly” social campaign since the impetus was actual paid tweets with a designated hashtag, but we’ll leave that for another discussion. But what’s the real lesson here?

Creative Commons 178

Creative Commons Conversation Hashtag Campaign 178

Akamai Marketing

MARCH 24, 2011

Then you could ask them “ where should we have a social media presence? &# Give every employee’s voice equal weight, no matter if they are your VP of marketing or the janitor. The idea holds water, or soda or a Belvedere vodka if your like me. All Rights Reserved.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

MARCH 9, 2009

Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. All Rights Reserved.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

OCTOBER 30, 2012

I see things through the eyes of a user, not just a marketer, trainer or speaker. I can provide insight into the listening campaign or any other outward bound campaign. And requiring someone to make social media part of their job simply because they are in PR or marketing or sales isn’t reason enough.

Activities 138

Activities Communities Social Media Class 138

Akamai Marketing

FEBRUARY 22, 2011

All Rights Reserved.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

FEBRUARY 11, 2009

Make your marketing dollars communicate with your incentive dollars. Make your employee enhancement communicate with your incentive dollars and marketing dollars. Now that the spotlight is on, every time there is a sponsorship, a meeting or an event, eyebrows will go up.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

JULY 6, 2011

One of my favorite campaigns using this theory is the Edge Aftershave “No Irritation&# campaign. You never know when someone who follows you is going to go viral with a comment. Be kind and they’ll be kind back. Talk about making Twitter Karma work for you!

Klout 221

Klout Twitter Creative Commons Facebook 221

Akamai Marketing

SEPTEMBER 22, 2011

In my immediate circle, there are those with PR, Marketing, Tech and Software backgrounds, Web and SEO, wait, I’m not done.Journalism, Digital design, and I even know someone with a scientific background. That’s an awful lot of talent wrapped up into one type of marketing. What do you think?

Collaboration 159

Collaboration Campaign Creative Commons Skills 159

Akamai Marketing

FEBRUARY 21, 2012

Companies spend huge sums of money on crafting messages, advertising campaigns, PR initiatives and yet, they continue to ignore the most direct line of communication they can have with current, potential and previous customers, advocates and stakeholders. But he was right (oh, if he could hear me now, he might ask me to talk more).

ROI 171

ROI Social Media Wiki Creative Commons 171

Akamai Marketing

JULY 28, 2011

The paid version is well worth it for particular campaigns. (According to Twitalyzer ) You can also use a tool like TweetReach to monitor a particular #hashtag, URL, phrase or user name.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

MARCH 14, 2013

But if you’re really committed to creating a viral video marketing campaign: Creating viral content is this easy. Song writers, ad professionals, photographers, marketers, movie makers, writers, videographers, graphic designers. So go forth, my marketing compadres. And this difficult. We’re all storytellers.

Marketing 100

Marketing YouTube Creative Commons One Spot 100

Akamai Marketing

MARCH 29, 2011

Think beyond the marketing team. If you can’t think of what to blog about, get inspiration from the news, industry occurrences, message boards and other communities where your customers are hanging out. Let your talented employees be your bloggers – ask for volunteers to start. Have fun with it and so will your customers.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

NOVEMBER 1, 2011

If we are running a CPC campaign at the same time, then its even better because we can compare the differences in visitors in terms of conversion, length of time on the website, etc. But even without running a CPC campaign, we know that there is a value to website traffic, and we compare the measurement to the going-rate cost.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

MARCH 1, 2011

All Rights Reserved.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

NOVEMBER 10, 2011

How can we use social media to support existing mediums and marketing channels? How can we integrate social media into our existing marketing programs: I’ve said it before, I’ll say it again, social media is the farm not the silo. Look for ways to tie in a particular campaign across the board!

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

AUGUST 9, 2011

To explain: last we I talked about how you shouldn’t be too blinded by demographics in social media, because, people like to talk to other people, not marketers. If you aren’t sure what I mean by that, take a step back, start a listening campaign. What to Consider When Building Content. Guess what?

Content 202

Content Creative Commons Types Social Media 202

Akamai Marketing

JULY 2, 2012

So while I’m still wary, I’ve found a way to balance their usefulness and defects for measuring social campaigns. Despite my krotchey Klout reaction, I’ll admit to using Klout, PeerIndex and Kred scores into baseline, weighted influence measurements for analytics purposes. KloutKonniptions!

Klout 177

Klout Comparison Influencer Airlines 177