Adam Sherk
NOVEMBER 1, 2012
This triggered me to change my strategy around traditional PR work and focus on ‘micro-PR’ campaigns. The practice of spending time and money on online, print or broadcast campaigns with big commitments and investments needs to change. Factor in not only what your competitors are doing, but what they have already done.
Adam Sherk
JULY 12, 2011
But based on public reports the real life Chris Hughes did apparently make a valuable contribution to Facebook and he went on to do good work for the Barack Obama campaign and then found Jumo. See FastCompany and The New York Times for more on Hughes.]. Rand Fishkin covered this well on SEOmoz earlier this year.
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Adam Sherk
AUGUST 16, 2010
Developed with RFI Studios (part of Ruder Finn), the campaign has been a great success. The challenge is how to keep that momentum going once the campaign is over. Some marketers have felt that the guidelines are too limiting or controlling, but among other things Facebook is trying to prevent significant manipulation of the news feed.
Adam Sherk
OCTOBER 24, 2012
The Globetrotters are also a case in which you can actually use a phrase like “legendary team” without it being an overused buzzword or marketing speak. While personnel announcements don’t tend to get picked up much outside of industry or trade outlets, I do like the success statistics they included. PHOENIX, Oct.
Adam Sherk
JULY 15, 2013
Ross Hudgens – Ross is another smart link builder and content marketer; like Richard his deck was full of specific tactics that are worth checking out. He did an excellent job breaking down the current state of semantic SEO and how marketers can take advantage of it. Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor.
Adam Sherk
FEBRUARY 9, 2010
Imagine coming across Cooper Union in Manhattan and getting to read an article on Abraham Lincoln’s campaign speech there in 1860. With content in the NYT Article Archive dating back to 1851, there is a world of fascinating stories that could be shared. Not from a recent Wikipedia entry; from actual news coverage from that time.
Adam Sherk
MARCH 2, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% by Adam Sherk on March 2, 2010 For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites.
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