Adam Cohen

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Down the Rabbit Hole: Super 8?s Complex Viral Campaign

Adam Cohen

What other complex marketing campaigns have you seen and liked? The marketing questions this uncovers could rival those of the plot so far…but I have to admit, I like what I see. Super 8 Viral Marketing Ramps Up (dreadcentral.com). Tags: Social Media Film Interactive Marketing J. Related articles by Zemanta.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

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I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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Professional Services at the Digital Crossroads

Adam Cohen

Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. These are exciting times for anyone in the advertising, marketing and communications space. Agencies need to “bring it” with compelling, integrated ideas.

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Professional Services at the Digital Crossroads

Adam Cohen

Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. These are exciting times for anyone in the advertising, marketing and communications space. Agencies need to “bring it” with compelling, integrated ideas.

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Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more. Some key thoughts that struck me while reading the book: - Greg is very adept at taking social media examples and talking about them in terms that “traditional&# marketers will understand. -

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